Digital Marketing Executive @ Omega Softwares

Job Description

Designation: Digital Marketing Executive

Roles & Responsibilities :

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.



Experience range (no. of years) : 2 to 6 years .

Educational qualifications : BCOM/BMS/BMM/MCOM or relevant field

Competitor (company names) : FINO payment bank. Paytm Payment bank. Airtel Payment bank, Mahagram, NPCI, Sankalp Computer & Systems Pvt Ltd

Priority (high/medium/low) : High
 
Work mode (WFH/WFO/Hybrid): WF Office

Work days & timing : Mon to Fri. 10 am to 7Pm

Work location (if WFO/Hybrid) : Omega Softwares, 330, 3rd Floor, Globe Estate, Dombivli East, Thane-421203 (Near Tata Power Limited Company, MIDC)

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Keyskills:   search sem marketing engine display advertising search engine optimization seo internet advertising link building pay per click internet media link building