Objective: To lead and innovate in Shopify web development, integrating performance marketing strategies for driving measurable business growth and enhancing user experience. Key Responsibilities:1. Shopify Development & Design: Build, maintain, and optimize Shopify stores with a focus on responsive design. Implement UI/UX best practices tailored for e-commerce, enhancing customer engagement and retention. 2. Performance Marketing Integration: Seamlessly integrate performance marketing tools and strategies within the Shopify platform. Set up and manage tracking systems like Google Analytics and Facebook Pixel for in-depth user behavior analysis and campaign tracking. 3. SEO & Content Strategy on Shopify: Optimize Shopify stores for search engines to boost organic traffic and visibility. Collaborate with content teams for SEO-friendly content that drives conversions and enhances user experience. 4. Conversion Rate Optimization (CRO) for E-Commerce: Utilize Shopify's. features for testing and optimizing product pages and checkout funnels. Conduct A/B testing to refine user paths and increase sales conversions. 5. Ad Campaign Landing Pages on Shopify: Design and implement effective landing pages within Shopify for various marketing campaigns. Optimize landing pages for speed, responsiveness, and conversion efficacy. 6. Data Analysis & E-Commerce Reporting: Analyze e-commerce metrics to track performance and ROI of marketing campaigns. Provide insights and recommendations for continuous improvement. 7. Keeping Up with E-Commerce Trends: Stay informed of the latest developments in Shopify development and performance marketing. Implement cutting-edge technologies and strategies to maintain a competitive edge. 8. Cross-Functional Collaboration: Work collaboratively with marketing, design, and content teams to achieve cohesive business objectives. Ensure all web development initiatives support and enhance performance marketing efforts. Key Performance Indicators (KPIs): Efficiency and functionality of the Shopify store. Conversion rates and effectiveness of marketing campaigns. Growth in targeted traffic and user engagement on the e-commerce platform. ROI and overall performance of integrated marketing strategies. Key Result Areas (KRAs): Successful implementation and maintenance of a high-performing Shopify store. Integration and optimization of performance marketing within the e-commerce environment. Continuous enhancement of user experience and journey on the Shopify platform. Strategic alignment of web development with marketing goals for maximized business growth
Employement Category:
Employement Type: Full time Industry: Others Role Category: Others Functional Area: Not Applicable Role/Responsibilies: Full Stack Shopify Web developer with E