Product Marketing Manager-ERP @ MD shakeel ahamed

Job Description

Job Title: Product Marketing Manager Reports To: Business Head - ERP Summary: We are seeking a highly motivated and experienced Product Marketing Manager to lead the demand generation and event marketing efforts for Azentios ERP product business unit. The ideal product marketer candidate will have a proven track record of success in developing and executing demand generation campaigns and events that drive revenue growth through inbound and outbound motions. S/he will also be a strong communicator, cross team player with a deep understanding of the SaaS business and preferably ERP with strong exposure to MEA and APAC regions. Responsibilities: Develop and execute comprehensive demand generation strategies and campaigns for the ERP product business unit, encompassing email marketing, social media, paid advertising, and content marketing, aligned with a defined marketing budget. Manage the entire event marketing lifecycle for the ERP business unit, including planning. budgeting, executing, and evaluating events to maximize their impact on lead generation and brand awareness. Collaborate closely with the Product Management team to socialize new features and ensure effective communication of product value propositions to target audiences. Implement strategies to enhance the company's and products ranking on review platforms like Capterra and G2, boosting brand visibility and credibility. Establish and maintain a robust sales qualified leads (SQL) measurement framework to track the effectiveness of demand generation and event management activities in driving qualified leads into the sales pipeline. Continuously analyse and optimize demand generation and event management campaigns, leveraging data-driven insights to improve performance and maximize ROI. Qualifications: Bachelor's degree in marketing, business administration, or a related field 10+ years of experience in product marketing, with a demonstrated focus on demand generation, product marketing and event management Proven track record of success in developing and executing demand generation campaigns and events that generate high-quality leads and drive revenue growth Strong understanding of the SaaS and ERP market, its competitive landscape, and the target customer persona Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to a non-technical audience Proficient in marketing automation and intent driven content and campaigns, such as Marketo or HubSpot or Algolia, and experience with analytics platforms like Google Analytics Expertise in measuring and analysing SQL metrics to assess the effectiveness of demand generation and event management initiatives Location: Chennai or Bengaluru

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Application Programming / Maintenance
Functional Area: Not Applicable
Role/Responsibilies: Product Marketing Manager-ERP

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Keyskills:   demand generation event marketing email marketing social media content marketing product management ERP MEA APAC SQL marketing automation Marketo HubSpot analytics Google Analytics paid advertising SaaS business review platforms Capterra G2 sales qualified leads intent driven content Algolia