Email Marketing Specialist @ Phillips Machine Tools

Job Description

Generating leads from the International market through email marketing, Data mining, and database development using different tools. Develop and execute online lead generation marketing plans Acquiring IT contacts for Web-based Applications Generating leads Identify potential clients, exploring the international market Implementing Email Marketing Campaigns Building connections on LinkedIn for lead generation Own, plan, and execute the maintenance and evolution of email campaign templates, lists, data feeds and interfaces Well versed with Marketing Automation Email/landing page creation. deployment and analysis Analyze email campaign results and recommend changes for future email campaigns Proactively identify and trouble-shoot multiple issues in complex marketing programs Candidate Profile 2+ years of relevant email marketing specialist experience, preferably in B2B markets (legal, insurance, finance, real estate or consulting industries, a plus) Should have sound knowledge of finding emails and validating Bachelors degree or equivalent professional experience Excellent writing skills in English Ability to develop and edit clear, concise, and grammatically correct copy Ability to develop and maintain a clear and consistent brand voice Working knowledge of social media, website and analytics tools Create inbound marketing strategies to meet project goals. Grow new leads by converting site and social media traffic through calls-to-action, landing pages, and lead generation content. Continually look for new ways to generate leads and manage targeted list development. Manage new and existing lead lists making sure all information is up to date on both excel files and CRM tools

Employement Category:

Employement Type: Full time
Industry: Advertising / MR / PR / Events
Role Category: Marketing / CommunicationInternet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Email Marketing Specialist

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Keyskills:   Email marketing Lead generation Data mining Database development Web design SEO Marketing Automation Writing skills Social media Inbound marketing CRM management Emaillanding page creation LinkedIn networking Website analytics