Content Marketing Manager @ Talisman HR Solutions

Job Description

Job Description ------------------------------------- Job title: Content Marketing Manager About the role: We are looking for an experienced B2B SaaS storyteller who can create compelling creative and informative content to engage our target audiences which will be shared across all digital channels. Through your content, you'll help define our market differentiation, drive brand awareness, and position our product to clients across the globe. Responsibilities: Developing and implementing comprehensive digital marketing programs across all digital channels including the web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities. Creating persona-driven content for different stages of the buying cycle to attract more relevant traffic and expand our subscriber base. Performing extensive market research on the travel industry and working closely with other teams to discern the most relevant. topics for the website. Creating awareness/excitement about our product and collecting leads by producing all types of content -- eBooks, blog posts, and case studies. The topics will primarily be driven to our website. Initiating marketing strategies for content promotion to attract relevant traffic. Reaching out to industry influencers/experts for interviews Develop the editorial calendar and generate new ideas to draw the audience's attention and propel our aggressive sales growth goals. Create both long and short-form SEO-driven content including landing pages, social media, ads, blogs, whitepapers, case studies, video storylines and scripts, webinars, infographics sales decks, sales collaterals, etc. Ensure all content is on-brand and consistent in terms of style, tone of voice, and quality. Share and amplify content on relevant channels. Candidate requirements: A candidate should have good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics. A candidate with a data-driven approach who can not only think of the big ideas but also get into the thick of customer behavior and interactions with our digital channels and translate that to write content to engage and convert visitors to prospects into customers. Proven content marketing and copywriting experience with 6+ years Strong understanding of company positioning, pricing, and business development for SaaS businesses

Employement Category:

Employement Type: Full time
Industry: Manufacturing
Role Category: Market Research (MR)Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Content Marketing Manager

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Keyskills:   digital marketing content creation database marketing email marketing social media marketing market research landing pages whitepapers case studies video production infographics Google Analytics content marketing copywriting pricing business development B2B SaaS SEOSEM content promotion SEOdriven content webinars sales decks sales collaterals company positioning