Marketing Manager (Specialized in Travel &) @ Asap Staffing

Job Description

Company Description @genztourism.com is a travel company that's passionate about sustainable travel. As an advocate for responsible exploration, we believe in the transformative power of travel to inspire positive change. From eco-friendly accommodations to mindful choices, our journeys are a commitment to leaving a minimal footprint while maximizing connections with local communities. Every adventure is an opportunity to support local initiatives, preserve cultures, and protect the environment. Join us on this conscious travel journey where wanderlust meets responsibility! Responsibilities: 1. Marketing Strategy: Develop and execute comprehensive marketing strategies to promote sustainable travel offerings and achieve business objectives. Collaborate with cross-functional teams to align marketing efforts with overall business goals. 2. Brand Management: Uphold and enhance the company's brand image, ensuring it reflects sustainability values and resonates with the target. audience. Oversee the development and implementation of brand guidelines across all channels. 3. Content Creation and Management: Create engaging and informative content that highlights the unique aspects of sustainable travel destinations, experiences, and accommodations. Manage content distribution across online and bespoke channels, ensuring consistency and alignment with brand messaging. 4. Digital Marketing: Oversee digital marketing campaigns, including social media, email marketing, and online advertising, with a focus on reaching environmentally conscious travellers. Utilize data analytics to optimize digital marketing efforts and maximize ROI. 5. Public Relations: Develop and maintain relationships with media outlets, influencers, and other stakeholders in the sustainable travel industry. Implement PR strategies to secure positive coverage and enhance brand visibility. 6. Event Management: Plan and execute marketing events, both online and bespoke, to promote sustainable travel initiatives and engage with the target audience. Represent the company at relevant industry conferences and trade shows. 7. Market Research: Conduct market research to identify trends, competitor strategies, and customer preferences within the sustainable travel sector. Use insights to adapt marketing strategies and improve product positioning. 8. Partnership Development: Identify and foster partnerships with like-minded organizations, NGOs, and influencers to amplify the impact of sustainable travel marketing efforts. Collaborate with sustainable travel partners for joint marketing campaigns. Role Description We're seeking a full-time Marketing Manager (Specialized in Travel & Tourism) for our office located in Pune. As a Marketing Manager for our global online and bespoke sustainable travel and tourism business, you will lead the development and execution of marketing strategies that promote our commitment to responsible and eco-friendly travel. This role involves brand management, content creation, digital marketing, generating leads and sales, and public relations to enhance our brand presence and drive customer engagement. You will work closely with cross-functional teams, ensuring that marketing efforts align with business goals and reflect our sustainability values. The Marketing Manager will also play a key role in identifying and developing partnerships within the sustainable travel industry, contributing to the growth and impact of our business. The ideal candidate will have a strong background in marketing, a passion for sustainable tourism, and experience in creating impactful marketing campaigns. This role offers an exciting opportunity to shape the narrative of sustainable travel and drive positive change within the industry. Qualifications Master's degree in Marketing, Communications, or a related field in tourism and travel industry 4-6 years of demonstrated experience in marketing and advertising preferably in the travel and tourism industry Strong prioritization and project management skills Expertise in digital marketing, content creation, and social media campaign management Experience in the tourism industry with knowledge of travel and tourism trends, market analysis, and segmentation Excellent written and verbal communication skills and interpersonal abilities with a keen eye for detail Ability to work independently and collaboratively in a fast-paced environment A passion for sustainable travel, responsible exploration, and ecotourism Experience working with creative and design teams to develop unique and compelling marketing collateral. In-depth knowledge of sustainable travel practices and trends. Strong strategic thinking and analytical skills. Join us in promoting sustainable and responsible travel experiences. As a Marketing Manager, you will play a pivotal role in shaping the perception of our brand and driving engagement with eco-conscious travellers worldwide

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Back Office Operations
Functional Area: Not Applicable
Role/Responsibilies: Marketing Manager (Specialized in Travel &)

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Keyskills:   Marketing Strategy Brand Management Content Creation Digital Marketing Public Relations Event Management Market Research Marketing Advertising Project Management Tourism Travel Market Analysis Segmentation Communication Ecotourism Creative Design Strategic Thinking Analytical Skills Partnership Development Prioritization Social Media Campaign Management Interpersonal Abilities Detailoriented Sustainable Travel