As a Marketing Lead (Senior Manager) - Global, you will be responsible for campaigns across online & offline channels, to achieve KPIs for global regions, optimize CRM campaigns & campaign driving new customer acquisition.
What you will do:
-Planning, executing, managing and analysing campaigns across online & offline channels (social media, search engines, newsletters) to achieve KPIs for global regions specially USA, followed by EMEA &
Asia Pacific
-Optimizing CRM campaigns & newsletter based on performance and engagement data
-Communicating clearly to management level with the plans, status, challenges to meeting objectives
-Monitoring the rollout of different campaign that drives new customer acquisition, and providing a journey to nurture the leads
-Reviewing the attribution model requirement across all acquisition channels to understand the value of the channels in the user journey
What you need to have:
-5-6 yrs of experience in performance & digital marketing for global regions, mainly USA followed by EMEA & Asia Pacific
-Willingness to work during hours aligned with the US market
-Ability and experience to work to implement strategic and conceptual thinking across editorial, content and campaigns is a definite plus
-Digitally experienced and understanding of the foundations of lead generation, digital advertising, and events
-Detail-orientation and organization skills
-Strong interpersonal skills
-Ability to work independently, take initiative, assume ownership
-Good co-ordination skills and follow through
-Motivation and willingness to work overtime during peak activity periods
Keyskills: marketing management global marketing international marketing market planning digital marketing marketing strategy performance marketing
Unnati Our client is an Ambient Intelligence Platform providing real-time information on places, people and products. The platform processes massive data from smart environments to understand consumer behaviour at a global scale. Currently processing data from over a billion devices, the platfor...