DGM - Category Marketing @ HR Globe Recruitment

Job Description

Job Overview The successful candidate will be responsible for End 2 End category growth, P&L management and marketing for the haircare category at Mamaearth. Including managing the E2E value chain, developing the marketing strategy for its sub-categories, and executing structured marketing capability-building initiatives across revenue & and marketing channels. Responsible for the brand experience across all touchpoints, by development and localization of the winning campaigns for the product portfolio. Would be expected to meet the top line and bottom line targets for the business; and build long-term competitive strength. Responsibilities & Duties - Category and competition understanding with full knowledge of category landscape and market size Driving category marketing strategy and category development roadmap Consumer understanding and planning & execute any research required for category understanding and development Product portfolio management ATL/BTL. marketing initiative across channels Developing and driving channel strategy (Digital, Ecomm, Offline, Others) P&L, cost management & financial operations Should be able to expand with the role and responsibilities over time Minimum Qualification & Must Haves - MBA from a known B-school 3-5 years work experience in a category marketing or brand manager role Marketing exposure with an FMCG company preferred Prior P&L handling experience Expertise in driving marketing strategies across channels (Digital + Offline) Willing to upskill, unlearn and learn Great people skills and communication capabilities Agile enough to implement newly acquired knowledge for role benefit

Employement Category:

Employement Type: Full time
Industry: Retail
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: DGM - Category Marketing

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Keyskills:   marketing marketing strategy campaigns product portfolio management channel strategy financial operations PL Digital Offline people skills Agile category growth PL management haircare E2E value chain subcategories marketing capabilitybuilding brand experience top line bottom line category understanding ATLBTL marketing PL handling MBA category marketing brand manager FMCG marketing strategies upskill unlearn learn communication capabilities