Marketing Manager @ DC Consultants

Job Description

: We are seeking a talented and dynamic Marketing Manager to lead our India marketing team for our Century 21 real estate brokerage franchise. As the Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, support franchise sales, and overall business growth across India. This role offers an exciting opportunity to make a significant impact and contribute to the success of our real estate brokerage. Responsibilities: Develop and Implement Marketing Strategy:Develop a comprehensive marketing strategy aligned with the objectives of Century 21 and tailored to the Indian real estate market. Conduct market research to identify target audiences, market trends, and competitor activities. Create and execute marketing campaigns, including digital marketing, social media, print advertising. events, and public relations activities. Brand Management and Positioning:Ensure brand consistency and compliance with Century 21 guidelines across all marketing materials and channels. Develop and maintain brand positioning and messaging that resonates with the Indian market. Implement strategies to enhance brand awareness and establish Century 21 as a trusted and reputable real estate brand in India. Digital Marketing and Online Presence:Oversee digital marketing efforts, including website management, SEO, SEM, social media marketing, email marketing, and online advertising campaigns. Monitor website analytics and KPIs to measure the effectiveness of digital marketing initiatives and make data-driven improvements. Explore innovative digital marketing channels and strategies to reach potential customers, engage with existing clients, and attract franchise prospects. Franchise Sales Support:Collaborate with the franchise sales team to develop marketing materials, presentations, and campaigns to promote franchise opportunities. Assist in lead generation efforts for franchise sales by creating targeted marketing campaigns and identifying potential franchisees. Develop and implement strategies to nurture leads, provide sales collateral, and support the franchise sales process. Lead Generation and Conversion:Develop lead generation strategies to drive a consistent flow of qualified leads to our agents, offices, and franchise sales team. Collaborate with sales teams to align marketing efforts with lead nurturing and conversion goals. Track lead generation metrics and provide regular reports to senior management on marketing ROI. Marketing Collateral and Materials:Oversee the creation and production of marketing collateral, brochures, presentations, sales kits, and promotional materials. Ensure that marketing materials effectively communicate the value proposition and unique selling points of Century 21 to potential clients, partners, and franchise prospects. Maintain inventory and distribution of marketing materials to franchise offices, agents, and sales team. Team Management and Collaboration:Lead and manage the India marketing team, providing guidance, support, and mentorship to team members. Collaborate with cross-functional teams, including sales, operations, and leadership, to align marketing initiatives with business objectives. Foster a culture of creativity, collaboration, and continuous improvement within the marketing team. Requirements: Education and Experience:Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus. Proven experience (5+ years) in marketing roles, preferably in the real estate industry or related fields. Experience working with international brands or franchises is highly desirable. Digital Marketing and Branding:Strong expertise in digital marketing, including SEO, SEM, social media marketing, email marketing, and online advertising. Demonstrated ability to develop and execute successful marketing campaigns across various channels. Experience in brand management, ensuring brand consistency and positioning. Leadership and Team Management:Proven leadership skills with the ability to manage and inspire a team. Excellent communication, interpersonal, and presentation skills. Ability to collaborate effectively with cross-functional teams and stakeholders. Analytical and Strategic Thinking:Strong analytical skills to analyze market trends, track campaign performance, and make data-driven decisions. Ability to think strategically, identify opportunities, and develop innovative marketing approaches. Real Estate Knowledge:Familiarity with the real estate industry and understanding of the Indian real estate market dynamics and trends. Knowledge of the regulatory landscape and industry-specific marketing considerations in India. Result-Orientation:Proven track record of achieving marketing objectives and delivering measurable results. Ability to work under pressure, manage multiple projects simultaneously, and meet deadlines. Join our dynamic team as the Marketing Manager for our Century 21 real estate franchise in India and be part of a global brand with a legacy of excellence. If you are passionate about marketing, have a deep understanding of the Indian real estate market, and thrive in a fast-paced environment, we invite you to apply and contribute to our success, including franchise sales growth. Job Type: Full-time Salary: From 50,000.00 per month Application Question(s): Did you work for an advertising company in the past Are you a leader Have you managed others before What are your biggest marketing accomplishments till date Education: Master's (Required) Experience: Marketing Management: 5 years (Required) Marketing: 10 years (Preferred) Language: English (Required

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Marketing Manager

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Keyskills:   Marketing Strategy Market Research Digital Marketing Social Media Marketing Print Advertising Public Relations Brand Management Positioning Website Management SEO SEM Email Marketing Online Advertising Lead Generation Team Management Analytical Skills Events Sales Collateral Crossfunctional Collaboration Real Estate Knowledge