Digital Marketing Manager @ Tulip Consulting

Job Description

The Company Kitaab specializes in providing streamlined financial services, relieving the complexities of accounting and tax compliance through a user-friendly app. We are dedicated to excellence, tailored to the UAE market, and have plans for expansion in the GCC. Joining our team means becoming part of a dynamic environment where you can grow and excel in your career. Our primary mission is to alleviate the burdens associated with accounting and tax compliance for our esteemed clients. Learn more about us: www.kitaab.ai We are a UAE-based enterprise, with our current focus on serving clients within the UAE. However, we have ambitious plans to expand our services to other GCC regions in the near future. Our unwavering commitment to our vision and mission is the driving force behind our relentless pursuit of excellence, enabling us to accomplish our objectives with distinction. Digital Marketing Manager | Marketing Department Location: Kinfra Techno Industrial Park, Kakkanchery. Near Calicut University, Kerala Embrace your strategic prowess and drive our tech product towards unprecedented heights. Here's your chance to make a profound impact! We're seeking a dedicated Marketing Manager to collaborate across our dynamic tech, product, and sales teams. Join us in targeting SMEs, start-ups, and freelancers with innovative solutions that are set to redefine the industry. As a strategic navigator, you'll develop a comprehensive marketing roadmap in collaboration with our tech, product, and sales teams. Dive deep into our product offerings, shaping its position, messaging, and distinctiveness. Your expertise will guide us through insightful market research, unlocking the potential of competitive landscapes and identifying the crucial needs of our future clients. Responsibilities Collaborate across our tech, product, and sales team to develop a strategic marketing roadmap to target SMEs, Start-ups and Freelancers. Develop a deep understanding of the product offerings and evolve its positioning, messaging, and differentiation. Conduct market research and use data to understand the competitive landscape and what our prospective clients need to be successful. Work across adoption, product, and design teams to create effective product content for our clients. Develop creative material to support our talent acquisition and client activities. Support overall branding, PR, and general marketing initiatives including web, social media, and direct outreach. Measure and report on the effectiveness of product marketing initiatives and adjust strategies accordingly. Scale the impact of product by supporting strategic 3rd party integrations. Own strategy and creation across all content types (such as web, pitch decks, demo scripts, customer stories, videos, product/sales collateral, thought leadership and datasheets.) Required 5+ years of proven product marketing experience. Ideally, 3+ years in fintech/B2B Swas or similar tech product environments. Skilled in marketing to diverse target groups within prospective organizations. Proficient in designing and executing large-scale, data-driven marketing campaigns. Experience in market research, messaging, positioning, and branding. Demonstrated success collaborating with global marketing, product, and sales teams. (Global experience is a plus.) Track record of developing impactful marketing content, including client-facing materials, communications, and value propositions. Data-driven mindset, eager to unearth client insights and measure product marketing impact. Knowledge, Skills, and Abilities: Excellent verbal and written communication skills, with high attention to detail. Strong public speaking skills and comfortable presenting to groups of 50 100+. Strong understanding of digital marketing industry dynamics, especially brand advertising as it pertains to the new age start-ups. You will take on a pivotal role in crafting diverse content formats, spanning from web content and pitch decks to demo scripts, customer stories, videos, and beyond. Your expertise on board ensures we are primed to expand our product's influence via strategic third-party integrations. If you're prepared to revolutionize tech marketing and be part of a team dedicated to reshaping industries, let's ignite innovation together

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Manager

+ View Contact

Keyskills:   strategic marketing product marketing market research branding communication skills public speaking digital marketing datadriven marketing