Key account managers are crucial for the sustained success of a business. These professionals retain important customers through customer relations and strategic planning. If you aspire to become a key account manager, then you may benefit from understanding what they do in an organisation. In this article, we discuss what a key account manager does, their main responsibilities and the skills and qualifications required to become one.
A key account manager addresses different types of client needs and builds strong relationships with them. They try to promote solutions, products and services in ways that benefit both businesses and their clients. This role may require you to make sales, build relationships, plan strategically and lead a team of executives.
A key account manager usually works with high-value customers or clients who generate a significant amount of the profit of an organisation. They help companies maintain a brand image, improve sales and build customer loyalty. They manage the company's communication with clients and optimise customer service processes to keep clients happy. Key account managers may also supervise general sales tasks, perform sales reviews, follow up on customer support enquiries and maintain regular contact with clients.
Keyskills: management business development strategy marketing sales account key