Job Description
We are looking for a driven Social Media Specialist to attract and interact with targeted social platforms, virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, brand building, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap for different clients.
Responsibilities:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Create, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Perform Social Influential marketing.
- Set up and optimize company pages within each platform to increase the visibility of company's social content
- lModerate all user-generated content in line with the moderation policy for each community
- lBuild social communities and engage relevant audience.
- lSocial listening and brand sentiment monitoring and acting towards making a positive shift.
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
- Social media advertising on different platforms Facebook, Twitter, Linkedin, YouTube.
Must Requirements:
- Proven working experience in social media with atleast 3 years working on different projects.
- Excellent consulting, writing, editing, presentation and communication skills
- Demonstrable social community building and networking experience
- Social analytics, Google analytics and other tracking tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, details and customer oriented with good multitasking and organizational ability
- Fluency in English
- Preferred qualification in Communications, Marketing, Advertising, Designing, Business, New Media or Public Relations
- Digital Agency background will be a preference.
Candidate having experience in any of the below may get additional weightage:
- Executed paid campaigns in various social platforms for conversion campaigns with budgets more than 5 lakh per month at least for individual clients.
- Photoshop, adobe illustrator knowledge shall be preferable.
Job Classification
Industry: Media, Entertainment, Internet
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Online/Digital Marketing
Role: Online/Digital Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any Specialization, Graduation Not Required
Post Graduation: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: I2K2 Networks Pvt Ltd
Address: First Floor, Spring Meadows Business Park, A-61,, B4 Sector-63, Noida, Gautam Buddha Nagar, NOIDA, Uttar Pradesh - 201301,India
Location(s): Noida, Gurugram
Website: https://www.roimantra.com
Keyskills:
Social Analytics
Google Analytics
social media platform
Twitter
paid campaigns
Social Media Marketing
Communication Skills
Illustrator
Youtube
Online Marketing
Photoshop
Social Media Specialist
Facebook
social media
Social Media Advertising