Digital Performance Marketing Specialist @ Xpheno

Job Description

The Digital Performance Marketing Specialist role supports the development and implementation of Paid Search & Social Campaigns. This role will be responsible for Digital Campaign Setup, Execution and Campaign Performance Analytics/ Reporting, ensuring the campaign goal objectives are met above and beyond. Responsibilities: Experience working in digital analytics and marketing experience across all paid, owned and earned mediums, key channels such as display, SEM/PPC, SEO, email, social and on-site with a clear focus on leveraging data to drive the business. Providing budget analysis to optimize KPI's across real-time channels and businesses to maximize ROI of marketing spend, leveraging owned media, targeting and other tactics to drive efficiencies. Overseeing campaign setup, trafficking, QA and timelines with Ubicue best practice Proven experience leveraging digital analytics to drive performance results across real-time channels, including search, display, programmatic. and driving performance through digital experiences. Reporting including succinct and accurate results analysis, develop business insight, and package effectively Budget, financial and time management Stay on top of industry trends and all applicable technologies, including developments in Ad Display, Social media, SEM, SEO, and online consumer behavior. Proven experience running performance marketing campaigns through digital, including display, programmatic, social, and driving performance through digital experiences. Business acumen: strategic thinking, business process development, analytical and problem solving skills. Proactively research campaign issues and formulate actionable solutions based off findings. Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. Manage Display network placement lists on AdWords and through other contextual advertising platforms. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important metrics. Business acumen: strategic thinking, business process development, analytical and problem solving skills Skills & Requirements B Tech (Computer/ IT engineering preferred) 2+ years experience in Search Engine Marketing (SEM) Advanced level MS Excel skills (Pivot tables and Vlookups on your finger tips) Passion for Search and internet marketing. Experience with enterprise-class SEO and analytics platforms (Adobe Analytics, Test & Target, Google Analytics, SEMRush, BrightEdge, SimilarWeb, Google Trends) a plus Experience using a BI tool such as Tableau a plus Experience with Paid Search Platforms like Marin, Kenshoo, DS3, Certification a plus. Experience in SEO, Website development a plus Interested candidates please send in your cv to hidden_email Job Types: Full-time, Permanent Salary: 9,596.95 - 30,000.00 per month Benefits: Flexible schedule Work from home Education: Bachelor's (Preferred) Work Location: Remote Expected Start Date: 15/03/2024

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Digital Performance Marketing Specialist

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Keyskills:   Execution Digital Analytics Marketing SEO Email Marketing Social Media Marketing Budget Analysis Optimization QA Reporting Budget Management Time Management Strategic Thinking Problem Solving Research Google Analytics Tableau SEO Website Development Paid Search Social Campaigns Digital Campaign Setup Campaign Performance Analytics SEMPPC KPIs Owned Media Trafficking Digital Experiences Business Insight Industry Trends Ad Display Online Consumer Behavior Programmatic Advertising Keyword Opportunities Campaign Structuring Display Network BI Tool SEO Platforms Analytics Platforms Paid Search Platforms