Head -Marketing and Demand Generation - SaaS @ Xpheno

Job Description

Take ownership for revenue and demand generation, product marketing and content marketing Plan, manage and execute effective marketing campaigns. Lead B2B enterprise marketing as well as Demand Generation and build in-house Product and Creative teams Develop B2B marketing programs that accelerate the sales cycle by gaining a deep understanding of the customer buyer journey Instill best practices marketing processes including the identification and implementation of key measurements and KPIs to demonstrate marketing effectiveness and ROI, delivering accountability and transparency in reporting across the organization Lead the product marketing and go to market efforts for. the company Identify digital marketing trends and key opportunities for innovation, both online and offline. Hire and build the team from the ground up. Be responsible for recruiting, mentoring, leading, and retaining a high-quality marketing team. Desired Skills Will be responsible for the strategic direction of the marketing efforts of the company Must have experience in the SaaS Product industry. Must have experience in growth marketing. Must be entrepreneurial and be able to work in a startup environment. Must have at least 15 years of marketing experience. An MBA in Marketing is preferred. Have experience managing and growing a marketing team of 10 20 people Must have had experience handling a budget Be extremely familiar with marketing automation (HubSpot), content marketing, product marketing and all aspects of digital and online marketing including PPC SEO add social media marketing Must be familiar with website management Be responsible for all collateral and creative design Be able to work with vendors and other external resources Experience organizing webinars and third party online events Must have experience working with vendors PR, videos etc About ConvergePoint Converge Point is a fast-growing software company headquartered in Houston, USA with an exclusive development office in Chennai. We are the leading provider of compliance software solutions on Office 365 Microsoft SharePoint and offer five proprietary software products that manage the life cycle of Policies & Procedures, Contracts, Conflict of Interest Disclosures, Incident Tracking and Employee Training. Converge Point currently serves about a large number of customers (Fortune 500, Enterprise and mid Size organizations) in the US, Canada, UK, Australia/New Zealand, and South Africa. Converge Point was listed as one of the fastest-growing private companies in the United States by Inc. magazine in 2018. You can find more information about the company at www.convergepoint.com

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Head -Marketing and Demand Generation - SaaS

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Keyskills:   Content marketing Product marketing Digital marketing Online marketing PPC SEO Social media marketing Website management Vendor management PR SaaS Product industry Growth marketing Entrepreneurial Marketing automation HubSpot Video management