Marketing Manager @ Xpheno

Job Description

Role Title: Marketing Manager Location: Mumbai (Lower Parel) About Cedar Group: Cedar Management Consulting International (www.cedar-consulting.com) is a global boutique management and technology consulting firm with offices globally. Since 1985, Cedar's team has been assisting clients in the area of strategy, process, strategic human capital, and business technology, across industries, with a strong focus on the financial services sector. Its heritage includes being part of the former $1 Billion Renaissance Worldwide, whose leadership included the creators of the Balanced Scorecard a leading strategy-deployment and performance management tool in todays World. As a general management consulting firm, it assists clients across these areas in an integrated fashion from strategy formulation to execution and implementation. For more information, please visit our website. Cedars group unit, IBS Intelligence (www.ibsintelligence.com), has been the definitive source for. independent, in-depth news, research, and analysis of the financial technology market globally. Headquartered in the UK with offices around the world, IBSI has an integrated offering that includes a comprehensive research report portfolio, an active news platform, a range of value-added services, and the iconic IBS Journal, which has been a key publication for the overall financial services industry globally. Its research covers all key areas of banking technology systems, and over 350 suppliers both in terms of legacy banking systems and also new-age financial technology firms. This strong financial technology proposition adds immense value to the technology consulting practice of Cedar, where clients appreciate in-depth research offerings on their industry from IBS Intelligence. For more information, please visit the IBS website. The Cedar-IBSi platform also runs the Cedar-IBSI FinTech Lab, a BankTech/B2B FinTech accelerator that has been home to 35+ successful FinTechs since 2017 and aims to become the go-to FinTech Lab in the region in the years to come. Cedars independent Venture Capital fund, announced in 2023, will leverage the strong knowledge and intelligence backbone of Cedar-IBSis 30+ year track record in global financial services and technology research and consulting. The $30-50 million fund will build a portfolio of 15-20 companies with a strong focus on the Bank Tech and B2B FinTech space, hoping to create value for founders in multiple strategic areas beyond the capital. Job Summary: We seek a Marketing Manager for the India consulting practice, who will be a part of the Cedar Groups marketing team based in the Mumbai office. The position requires leading all marketing activities and campaigns for Cedars India strategy, whilst working across brand and performance marketing channels. Key Responsibilities: End-to-end ownership of campaign design and execution for Cedar India Work with internal stakeholders and business leadership in driving marketing initiatives. Actively work with the CMO on the co-development of marketing strategy and execution of it. Play an active role in the Cedar-IBSi events platform. Manage integrated marketing campaigns that include Email Campaigns, Social Media Activities, Google and 3rd Party Paid Campaigns, Direct Mailers, Webinars, Events, Surveys etc. Focus on lead-generation campaigns to support targeted growth in key business areas. Implement Account Based Marketing plans and relevant marketing assets for targeted accounts. Liaise with the Group PR/other external agency to meet yearly mandates. Ensure brand guidelines compliance and further/reinforce our key brand messages. Manage our branding and communications at other industry events. Manage the marketing team that includes daily tasks, and supervision of all marketing deliverables. Create Monthly/Quarterly reports on performance evaluation of Marketing activities and campaigns. Collaborate with agencies and other vendor partners. Qualification: Masters or MBA from a top-tier institute. 10-12 years of relevant work experience in marketing. Strong B2B marketing experience. Some B2C experience will be ideal. Strong grasp of current marketing tools and strategies. Strong digital marketing experience. Other Requirement: A solution-focused approach to problem-solving. Excellent verbal and written communication. Attention to detail and Microsoft Office proficiency. Ability to multi-task and handle multiple projects simultaneously. Capacity to work independently and take ownership of assignments

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Marketing Manager

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Keyskills:   Marketing Campaign Design Brand Marketing Lead Generation Digital Marketing B2B Marketing B2C Marketing Marketing Strategy Performance Marketing Account Based Marketing Integrated Marketing Campaigns Marketing Tools Microsoft Office Proficiency Verbal Written Communication