Marketing Manager - EMEA - Cyber Security @ Skanjo Hr Technology

Job Description

Brief description : We are seeking a talented and experienced Marketing Specialist to join our team and spearhead marketing initiatives specifically tailored to the Middle East market. The ideal candidate will have a strong understanding of the cybersecurity landscape in the region and a proven track record in developing and executing successful marketing strategies Key Responsibilities: Market Research: Conduct thorough market research to understand the cybersecurity landscape, industry trends, competitor activities, and customer needs within the Middle East region. Strategy Development: Collaborate with the marketing team to develop comprehensive marketing strategies and campaigns customized for the Middle East market, including digital marketing, content marketing, events, and more. Content Creation: Create compelling and localized marketing content, including website content, blog posts, whitepapers, case studies, and social media posts, to engage the target audience and. drive brand awareness. Localization: Ensure all marketing materials are appropriately localized for the Middle East market, considering language, cultural nuances, and regulatory requirements. Lead Generation: Drive lead generation initiatives through various channels, including email marketing, social media advertising, search engine optimization (SEO), and partner collaborations. Event Management: Plan and execute marketing events, such as webinars, conferences, workshops, and seminars, to engage prospects and customers in the Middle East region. Partnerships: Identify and establish strategic partnerships with industry associations, vendors, resellers, and other relevant stakeholders to expand market reach and enhance brand visibility. Analytics and Reporting: Monitor and analyze marketing metrics and campaign performance to measure ROI, identify areas for improvement, and make data-driven decisions. Qualifications: Masters degree in Marketing, Business Administration, or related field. Proven experience (7 to 10 years) in marketing, with a focus on the cybersecurity or technology industry. In-depth knowledge of the Middle East market, including cultural dynamics, business practices, and regulatory environment. Strong communication skills, with the ability to create compelling content and effectively communicate with diverse audiences. Proficiency in digital marketing tools and platforms, including Hubspot CRM, email marketing software, social media management tools, and analytics tools. Excellent organizational and project management skills, with the ability to multitask and meet tight deadlines. Not mandatory, but, fluency in Arabic is highly desirable. Certifications in marketing or related fields (e.g., Google Analytics, HubSpot) are a plus

Employement Category:

Employement Type: Full time
Industry: IT - Hardware / Networking
Role Category: Marketing / CommunicationMarket Research (MR)
Functional Area: Not Applicable
Role/Responsibilies: Marketing Manager - EMEA - Cyber Security

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Keyskills:   Market Research Strategy Development Content Creation Localization Lead Generation Event Management Partnerships Digital Marketing Social Media Marketing SEO Analytics Reporting