Deputy Manager - Performance Marketing @ Career Point Placement

Job Description

Company Description Nestaway is India's fastest-growing "managed home rental" company that provides rental solutions through technology and design. As a part of Aurum PropTech Ltd., a prominent PropTech company, Nestaway aims to create an integrated PropTech ecosystem for the real estate industry. They operate on both the demand and supply sides of the rental market, offering fully furnished homes at affordable prices and ensuring a hassle-free experience for homeowners and tenants. Role Overview: As the Deputy Manager - Performance Marketing, you will play a pivotal role in driving our digital marketing efforts to achieve key performance indicators (KPIs) and enhance our brand visibility. You will collaborate closely with cross-functional teams to develop and execute data-driven marketing strategies that drive traffic, engagement, and conversions across various digital channels. Key Responsibilities: Develop and implement comprehensive performance marketing strategies to drive. user acquisition, engagement, and retention. Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Programmatic Ads, etc., to maximize ROI and achieve KPIs. Analyze campaign performance data and provide actionable insights to improve targeting, creative assets, and messaging. Conduct A/B tests and experiments to optimize campaign performance and identify areas for improvement. Collaborate with the creative team to develop compelling ad creatives, landing pages, and other marketing assets. Stay updated on industry trends, best practices, and emerging technologies in performance marketing. Monitor and report on key metrics, performance trends, and campaign results to stakeholders. Work closely with internal teams to ensure alignment between marketing initiatives and overall business objectives. Stay informed about competitor activities and market trends to identify opportunities and challenges. Requirements: Minimum of 2 years of experience in performance marketing, preferably in a fast-paced environment. Proven track record of managing successful digital advertising campaigns across multiple channels. Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, etc. Strong analytical skills with the ability to interpret complex data sets and derive actionable insights. Excellent communication skills with the ability to effectively collaborate with cross-functional teams. Detail-oriented with a passion for continuous learning and innovation. Self-motivated and proactive with a strong sense of ownership and accountability

Employement Category:

Employement Type: Full time
Industry: Internet / E-Commerce
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Deputy Manager - Performance Marketing

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Keyskills:   Digital Advertising Data Analysis ROI Analysis Marketing Strategy Competitor Analysis Performance Marketing Campaign Optimization Google Ads Facebook Ads AB Testing