Product Marketing Executive @ Positex

Job Description

: Product Marketing Manager Study company products Translate technical details into benefits for the user Follow and analyze market trends to position products Develop product marketing strategies (pricing, advertising, product launching) Craft compelling messages across marketing channels (landing pages, ad campaigns) Work with various teams (design, content, acquisition, product, sales) to implement strategies Test marketing product features, releases, and ad copy Evaluate projects using relevant KPIs and feedback from existing and prospective customers Work with Field marketing to promote and leverage events, webinars, etc. Work with Evangelism and product marketing to generate and leverage existing content Build, execute, and optimize SDR/demand gen campaigns. Strategize and execute email campaigns, advertising, webinars, trade shows, social media, and more. Requirements 5+ years of demand gen experience or product marketing experience Previous ABM experience is good.understands outbound campaigns Understand ICP Understand positioning. Can write copy for marketing campaigns. Can write effective emails. Experience marketing to a technical audience Understand product marketing,Understanding of SaaS B2B Analytical mindset and critical thinking skills that demonstrate valuable business insights Understands paid campaigns Interested can share CV on hidden_email

Employement Category:

Employement Type: Full time
Industry: IT Services & Consulting
Role Category: Product MarketingMarketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Product Marketing Executive

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Keyskills:   Product Marketing Market Analysis Field Marketing Content Marketing Social Media Marketing Marketing Strategies KPI Evaluation Email Campaigns ABM AccountBased Marketing SaaS B2B Marketing Paid Campaigns