Digital Marketing Strategist @ Samraat Group

Job Description

We are seeking an experienced and results-driven Senior Digital Marketing person to join our dynamic team. The ideal candidate will have a solid background in 360-degree digital marketing with a strong emphasis on Google PPC, Email Marketing, and SEO. As a Senior Digital Marketer, you will play a pivotal role in developing and implementing comprehensive digital marketing strategies to drive online visibility, engagement, and lead generation. Develop and execute innovative and effective digital marketing strategies aligned with overall business goals. Conduct market research and competitor analysis to identify trends and opportunities. Plan, execute, and optimize Google AdWords campaigns to maximize ROI. Monitor and analyze performance metrics, making data-driven adjustments to improve campaign effectiveness. Oversee the end-to-end execution of email marketing campaigns, from content creation to deployment. Lead and deploy SEO efforts to enhance organic search. rankings and visibility. Stay updated with industry trends and algorithm changes to adapt SEO strategies accordingly. Utilize analytics tools to measure, analyze, and report on the performance of digital marketing initiatives. Provide regular reports to management, highlighting key performance indicators and areas for improvement Mentor and lead a team of digital marketing professionals, fostering a collaborative and results-driven culture. Coordinate with cross-functional teams to ensure alignment and integration of marketing efforts. Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum impact. Preferred candidate profile Bachelor's degree in Marketing, Business, or a related field. Proven experience of 2-6 years in digital marketing with a focus on Google PPC, Email Marketing, and SEO. In-depth knowledge of digital marketing trends, tools, and best practices. Strong analytical skills and proficiency in data-driven decision-making. Excellent communication and leadership abilities. Certifications in Google Ads, Google Analytics, or other relevant platforms are a plus. Role: Industry Type: Department: Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate PG: Any Postgraduate Key Skills Content Marketing Digital Campaigns Google AdWords Digital Strategy Email Marketing Analytics Video Marketing SMO Affiliate Marketing Instagram Data-Driven Decision Making SEO Digital Branding Facebook Preferred Skills Google Analytics Social Media Marketing Performance Marketing Job Type: Full-time Salary: 37,500.00 - 66,666.67 per month Benefits: Health insurance Internet reimbursement Paid time off Schedule: Day shift Performance bonus Application Question(s): What is your Current CTC What is your Expected CTC What is your official notice period Experience: total work: 2 years (Required) Performance marketing: 1 year (Required) Work Location: In person

Employement Category:

Employement Type: Full time
Industry: Internet / E-Commerce
Role Category: Internet / E-Commerce
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Strategist

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Keyskills:   Email Marketing SEO Google AdWords Content Marketing Digital Campaigns Digital Strategy Analytics Video Marketing SMO Affiliate Marketing Instagram Digital Branding Google Analytics Social Media Marketing Google PPC DataDriven Decision Making Facebook Performance Marketing