Head - Marketing required @ Jabalpur / Indore
- Shalby
- 8 - 13 years
- Ahmedabad
- 5 years ago
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Job Description
- Strategy
- Formulating strategies for various sub departments and specialties
- Planning activities from time to time within the department
- Analyzing the competition in the market.
- Dealing with senior authorities and putting forward the future business plans
- Proficiently achieving the target set in a particular month or year
- Dealing with doctors and other top level authorities from time to time
- Establishing the marketing plan for all specialties on monthly basis in consideration with the doctors.
- Ensuring that the specific specialty doctor is projected and invited for various CMEs.
- Planning and scheduling of marketing budget.
- Designing and allocating business target for individual team members for a particular month.
- Maintaining MIS related to business generated against and tracking of business brought in by individual subordinate.
- Assisting in finalization of business target for the unit.
- Assisting in finalization of marketing budget for the year.
- Maintaining all important contacts with him such as community numbers, liver transplant numbers, important external doctors numbers etc.
- Ensuring all the functions achieve their set targets.
- Taking measures for reducing gap in patient satisfaction and move towards delightment.
- Ensuring all activities undertaken are in strict adherence with the brand standard pre-decided in Brand Manual
- Meeting patients and their relatives specially those who have been referred through particular doctor or through corporate tie ups etc.
- Ensuring reduction of gap between current services and desired services for patient satisfaction.
- Collaborating with other departments to ensure up-to-the mark services by escalating issues and resolving them.
- Working on patient feedback data.
- Applying marketing mix suiting the requirement of the territory.
- To manage arthroplasty business
- Doctor Referral
- Monitoring the expansion of market through the exploration of avenues
- Monitoring the expansion of referral market share
- Checking the achievement of IP/OP targets
- Putting forward ideas/strategies for promotion of specialties in respective audience
- Monitoring the branding and promotion related activities
- Meeting doctor daily to bring in business
- Resolving the queries raised by external doctors regarding their payment.
- Ensuring that timely payments are made to all the external doctors.
- Branding & Promotion
- Awareness regarding the on-going camp and events
- Providing inputs for the planning of events at various locations
- Ensuring achievement of targets set for the department
- Monitoring that all the branding and promotion material is available in sufficient quantity.
- Getting the PR approved for purchase of marketing materials.
- Corporate
- Awareness about the corporate tie-ups
- Meeting various corporate for business expansion
- Awareness about the count of corporate admissions, health checkups and revenue
- Responsible for ensuring complete payment from Corporate.
- Promoting health talks, awareness sessions in the corporate offices.
- Expanding business to nearby territories.
- Ensuring the monthly target of association with Govt. PSU and corporate are achieved.
- Encouraging and generating business through Corporate Health checkups.
- Ensuring proper and satisfactory homecare services are delivered
- Ensuring achievement of breakeven of expenses within 3 months
- Promoting Shalby as a brand for Homecare services.
If you are interested and applicable then feel free to connect with us and send your resume at: co****r@sh***y.in
Else send your resume to Corporate HR Team at sr******r@sh***y.in (Pradeep Sharma)
Job Classification
Industry: Medical, Healthcare, HospitalsFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Senior Management
Role: Senior Management
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Any Postgraduate in Any Specialization
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required
Contact Details:
Company: Shalby LimitedLocation(s): Ahmedabad
Website: https://www.shalby.org/
Keyskills: sales management BD Marketing Management bd management healthcare marketing business development business development management Corporate Developemnt Hospital Marketing Marketing
Shalby
Shalby Hospitals is an Indian organisation which was established in Ahmedabad as a joint replacement centre in 1994 by Dr. Vikram Shah. Shalby today runs a chain of 11 multi-specialty hospitals in Ahmedabad, Surat, Indore, Vapi, Jabalpur, Jaipur and Mohali.
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