Sr.Manager/AVP - Digital Marketing E-commerce
- nutrafirst
- 9 - 14 years
- Noida, Gurugram
- 5 years ago
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Job Description
Key Responsibilities
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns.
- Improving the usability, design, content and conversion of the company website Review new technologies and keep the company at the forefront of developments in digital marketing.
- ROI of marketing campaigns e.g. PPC Campaigns on Keyword Bid, Display campaigns, Mobile Campaigns.
- Responsible for strategizing, planning and implementation of steps to increase revenue from domestic and international customers.
- Cataloging, merchandizing of products including new product launches on the website.
- Looks after overall efficiency of back end operations including receiving of orders to delivery customer across the world.
- Strategizing and implementing business growth through different form of digital marketing such as social media marketing, SEO and SEM (PPC, PLA's), e-mail marketing, remarketing & retargeting and performance marketing.
- Supervising the team of executive for online reputation managementto create positive buzz around brand.
- Listing and managing products on e-Commerce platform like Amazon, Flipkart, Snapdeal, Paytm, Shopclues,Healthkart, 1mg.com etc..
- Coordinating with aligned partners to plan monthly sales forecast.
- Coordinating with respective supply chain team to ensure maximum fulfillment of the POs received.
- Ensuring growth as per industry trend.Identifying gaps and growth opportunities.
- Maintaining strong relationship with respective category managers.
- Direct Hands On experience of running large performancemarketingprograms (search, mobile appmarketing, remarketingon all devices, programmatic).
- Strong understanding of digitalmarketingchannels like SEM, Programmatic, Mobile Deep Linking, Cross Device Tracking, Remarketingand Display.
- Develop and manage digitalmarketingcampaigns, utilizing a range of techniques including Paid Search, SEO and PPC.
- Measure and report performance of all digitalmarketingcampaigns, and assess against goals (ROI and KPIs).
- Responsibility for planning and budgetary control of all digitalmarketingWork in partnership with teams across the organization to develop an integrated, forward-looking, ambitious digital culture.
- Formulate, develop and implement the delivery of digitalmarketingstrategy, Take the lead on digital content and technology strategies and roadmap, supporting Digital Engagement in the development and implementation of the overall Digital Engagement strategy to meet the needs of the overall business plan.
- Develop strong relationships with topaffiliatesin all onlinemarketsfor better placements and visibility of the brand. Monitoraffiliateactivity, direct publisher and online mobile traffic from unique quality sources and analyze performance, identify areas of improvement and maximize campaign performance.
- Implement strategy for onboardingaffiliatesvia programs, including awareness, acquisition and retention tactics to achieve business targets and revenue growth.
- Proven record in negotiation and management of online media campaigns for user acquisition.
- Knowledge in ad-serving technologies, experience in campaign management.
- Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives, Taboola/Yahoo Gemini/Outbrain/Revcontent Ads.
- Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.
- Provide creative copy suggestions and graphical ad templates.
Desired Skills & Experience
- Bachelor's / Marketing Degree preferred.
- 7+ years' experience of leading online marketing project includes (SEO,SEM,SMO, and E-commerce).
- Experience with web/app analytics tools.
- Excellent written and oral communication skills required.
- Ability to multi-task and prioritize multiple work streams.
- Ability to manage and influence multiple internal and external stakeholders includingmarketing, creative, media, and content acquisition teams.
- Candidates should have excellent oral and written communication skills. Proven organizational and process oriented, enthusiasm and commitment are required.
- This candidate will be responsible to lead & strategize entireonlinemarketing.
- Experienced profession inOnlineMarketingSpace.
- Direct Hands On experience of running large performancemarketingprograms (search, mobile appmarketing, remarketingon all devices, programmatic).
- Strong understanding of digitalmarketingchannels like SEM, Programmatic, Mobile Deep Linking, Cross Device Tracking, Remarketingand Display.
- Strong Experience in using data / insights & analytics to drivemarketingdecisions and strategy.
Job Classification
Industry: Internet, EcommerceFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any Specialization, Graduation Not RequiredPost Graduation: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required
Contact Details:
Company: nutrafirstLocation(s): Noida, Gurugram
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Keyskills: digital marketing email marketing ppc retargeting digital marketing head affiliate marketing online marketing manager online marketing tableau ecommerce head smo paid marketing native cpa social media marketing sem remarketing pay per click seo cpl
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nutrafirst
Company OverviewSupportMart is a global services provider, offering multi-support services to various partners and end consumers, we design, transform, and run intelligent business operations including those that are complex and specific to a set of chosen industries. For over 11 years, cust...
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