Performance Marketing - Faridabad - Faridabad @ Lenskart

Roles and Responsibilties

Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

Manage and maintain updates for large keyword lists.

Provide creative copy suggestions and graphical ad templates.

Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.

Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

Monitor and evaluate search results and search performance across the major search channels.

Apply appropriate analysis and optimization techniques to aggressively scale paid media campaigns on Facebook and Instagram.

Run both prospecting and retargeting campaigns that successfully push potential customers down the purchase funnel.

Construct top targeting segments based on campaign goals through fan demographic data, Facebook insights, Affinity markets, 1st Party Data (Custom Audiences, etc.) and other available data.

Use data from Facebook as well as our internal multi-touch attribution tools to expand, evolve, and optimize paid social media campaigns.

Run multivariate tests in order to determine highest performing creative and target markets to increase campaign performance..

Provide conversion-focused ad creative direction and occasionally write ad copy based on past data learnings.

Ensure proper tracking, attribution, and consistency across diverse programs and channels.

Reporting: analyze data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance

Staying current with best practices, strategies, legislation and industry standards related to social media marketing, analytical & E-Commerce tactics

Eligibility

B.tech/ Any Bachelor's degree +

Required Skills: Google AdWords, Paid media

Just Drop Your Resume on the below link to apply: https://tinyurl.com/ybjkv5hp