Manager/sr. Manager-trade Marketing(general @ McNroe Consumer

Desired Candidate Profile

Role Objectives

This role is accountable for analyzing and designing innovative trade schemes, merchandise for channel partners in general trade. Accountable for all GTM strategy for new product launch, post launch market feedback collection and up-to-date market/competitors knowledge.

Role Responsibilities

1. Capturing & Analyzing Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations for the company
2. Design & timely Roll-out of monthly GT schemes in line with the allotted budget & business guidelines
3. Seamless scheme disbursement while adhering to the prescribed escalation metrics
4. Monthly & Quarterly forecasting of stock & POSM for GT in liaison with Sales & Supply Chain
5. Capturing & sharing all monthly reports & business highlights across functions within timelines
6. Conceptualizing & Designing merchandises for various Trade Marketing activations
7. End-to-end ownership of large scale Trade Marketing driven activations
8. Seamless vendor management
9. Customer Relationship team management for effective engagement and timely service to maximize trade and channel partner participation
10. Spearheading internal stakeholder Recognition programs- from Design to Execution to post execution feedback collection

Contact Details:

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Keyskills:   sales trade marketing team management vendor management new product launch general trade market intelligence channel partners monthly reports GTM Analysis