Programmatic Specialist
- Search Agency
- 3 - 8 Years
- Bengaluru
- 5 years ago
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Job Description
Programmatic Specialist
The Search Agency is one of the largest independent and integrated digital marketing firms, with services to support the multi-channel marketing goals of our clients. We offer advertisers a full-service solution to their search marketing campaigns. Join a bright, rapidly growing group of dedicated, creative, and energetic people in a casual and upbeat environment in Bangalore.
Job Description:
The Search Agency is looking Programmatic specialist to bolster our Programmatic Display team. The Programmatic specialist will be responsible for reviewing, analyzing and activating biddable media, based on insightful data, and business objectives. Our approach to programmatic media is grounded in analytics, and our programmatic team does not exist in a silo because they are active and embedded parts our media teams, this position works very closely with Strategists and Planners to ensure our approaches are integrated, consistent and set up to drive business results for our clients. The right candidate will be a self-starter, results-driven, detail and numbers-oriented individual who can solve problems creatively. This person will have legs to grow the programmatic team and practice in our Bangalore office to absorb wider global initiatives.
Primary Responsibilities:
- Support campaign set-up of programmatic buys in DSPs (DV360 / TTD), assisting team to manage daily in-console monitoring of campaign pacing and performance against agreed-upon KPI(s)
- Contribute to clients business growth by identifying new opportunities through deep analysis of reporting and data
- Support account team in delivering audience and optimizations insights at agreed-upon cadence
- Deliver insight into the implications of campaign constraints, such as ramp-up time, scale, creative performance
- Develop and maintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools
- Troubleshoot issues on all pre-production and live campaigns
- Support and oversee campaign QA process
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Required Skills:
- 3-5 years managing digital display campaigns, understanding general planning/buying processes, and media language/operations
- Experience with DSP platforms (self-managed) DV360, TTD, DBM, Amazon, Appnexus, Amobee, Media Math, DataXu, Beeswax
- DCO execution experience
- Tactical execution experience CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
- Understanding of ad-server or ad-operations technologies (e.g., Doubleclick)
- Ability to interpret campaign performance with regards to programmatic variables Geo, device, demos, behavioral, creative, targeting layers
Personal characteristics:
- Self-Starter
- Highly Resourceful
- Technically Savvy
- Ability to quickly pick up new concepts
- Willingness to try something new with limited experience and/or direction
- Ability to communicate effectively to US based counterparts
Employement Category:
Employement Type: Full timeIndustry: Internet
Functional Area: Digital Marketing
Role Category: Display Marketing
Role/Responsibilies: Programmatic Specialist
Contact Details:
Company: Search AgencyLocation(s): Bengaluru
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Keyskills: display Programmatic DV360 DBM Digital Display TTD doubleclick Ad Server Ad Tech
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Search Agency
About The Search Agency: The Search Agency is one of the largest independent and integrated digital marketing firms, with services to support the multi-channel marketing goals of our clients. We offer brands a full-service solution to their digital marketing campaigns. Join a bright, rapidly gro...
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