Manager - Marketing BTL
- Husys Consulting
- 5 - 10 yrs
- Hyderabad
- 6 years ago
- Email to a friend
- Report this job
Desired Candidate Profile
The Primary responsibility is to strategies, conceptualize & drive BTL activities by liaising with appropriate vendors, agencies at Hyderabad. The role involves ideating, planning, strategizing and budgeting of BTL activities by managing vendors. Designing and implementing advertising campaigns, promotional activities, coordinating, reporting and re-targeting the advertisements with vendors shall be primary functions. Key Responsibilities:
Responsible for identifying and setting up of strong network of vendors / agencies for various promotional activities planned for the respective areas.
Develop deep and long-standing relationship with the vendors for the day-to-day reporting and operations of vendors.
Effective coordination with all the vendors / agencies to make use of publicity as an effective marketing tool.
Analysis and evaluating the performance of the vendor and results.
Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand placement.
Planning and innovative new marketing initiatives on a regular interval to create a brand recall and awareness ensuring greater brand visibility.
Retargeting to reach out to the customers who have already shown interest in the product.
Branding & Visual Merchandising and coordination with agencies for designing promotional collaterals.
Competition analysis to understand the new trends in the market.
Brand strategy, Brand planning, Brand activation, Brand communication, Brand launch, re-launch and Brand performance analysis reports etc.
Think and manage strategically and flexible with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail.
Education:
UG: Any Graduate - Any Specialization
PG: Any Postgraduate - Any Specialization, MBA/PGDM - Any Specialization
Contact Details:
+ View Contact
Keyskills: Marketing Management Advertising Btl Product Branding Brand Strategy Promotions Brand Communication Brand Activation Brand Planning Publicity Email Marketing
Fraud Alert to job seekers!
₹ Other Benefit
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in