Digital Marketing - Indore - Alphawizz
- Alphawizz Technologies
- 3 - 7 years
- Indore
- 5 years ago
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Job Description
Responsibilities:
- Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across platforms with a focus on business impact.
- Create, communicate and execute an effective strategy that will significantly increase SEO rankings and organic search traffic.
- Identify strategic opportunities and prioritise them against other tactical actions to achieve a balance between short-term and long-term performance.
- Create a fraud-proof and effective link-building strategy.
- Create a framework to drive SEO best practices, audit performance, identify issues and analyse impact external changes (eg. search engine algorithm, competitor)
- Create and Implement link building campaigns in coordination with our SEO business goals (Need On hand experience with Guest Blogging, SBM, Directories, Article Submission, etc)
- Use SEM (Adwords, Facebook/ LinkedIn Ads etc.) and SEO (Google ranking, Quora, Backlinks and Blog etc.) to increase brand visibility achieve business objectives.
- Have up-to-date knowledge about Facebooks Ads Manager, Linkedin Campaign Manager, Google AdWords, and any emerging ad platforms on social media.
- Develop platform-wise digital marketing campaigns and content plans
- Implement engaging copy content and develop optimal posting schedules
- Manage Social Media Communities across different platforms including Quora, Facebook, LinkedIn etc.
- Analyse key metrics and tweak strategy as needed.
Requirements:
- Expert understanding of all marketing platforms and proficiency to pick up new trends in digital marketing
- Deep understanding of analytics tools, insight generation and attribution models best aligned with the channel strategy
- Expert user of Google Analytics and Google Webmaster Tools and at least one market-leading tool for tracking user activity on websites and mobile apps for SEO.
- Experienced troubleshooter with high proficiency in relevant diagnostic tools.
- A basic understanding of HTML and JavaScript, and MS Excel skills.
- Ability to understand business objectives and break them down into targets achievable through digital marketing.
- Ability to think through the user journeys and optimise communication on all touchpoints.
- Excellent analytical skills and in-depth knowledge in Digital Marketing
- Strong communication skills (oral and written) and ability to work with minimum supervision.
- Team player, flexible and adaptable to changing priorities.
- Should have a relevant industry experience of 4+ years
- Should have previous hands-on experience on Google marketing tools.
Job Classification
Industry: IT-Software, Software ServicesFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: Alphawizz TechnologiesLocation(s): Indore
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Keyskills: Front end PHP Business Development Executive Executive search Digital marketing Search engine optimization
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Alphawizz Technologies
We believe in ideas that are exceptional and people who not-so-conventional.We are a design studio partnering with brands of multiple industries scattered all across the globe. Our work is to build class digital products like websites, web apps, ecommerce stores, mobile platforms and more that creat...
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