Digital Marketing Assistant Manager (marcom)
- Bio India
- 3 - 8 years
- Nasik
- 5 years ago
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Job Description
- Digital Marketing Execution
- Manage Digital Marketing
- Develop, implement, and manage marketing campaigns that promote the products and services of a company. Creating strategies to increase online traffic to the organization's website.
- Tracking the conversions and improving the percentages and numbers
- Search Engine Optimization (SEO) Taking care of everything from SEO, SEM to Social Media Marketing
- Expert in Social Media Marketing - Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness.
- Improving the user experience on the company's website (Includes design, content and usability)
- Collecting and evaluating customer feedback data.
- Evaluating competitor's Digital Marketing strategies and creating plans to overtake them
- Manage the content that the business posts to social media
- Develop strategies that drive customers to the website
- Improve the design, UX, traffic, and content of the website
- Create paid campaigns on social media platforms
- Maintain consistent brand messaging throughout all platforms
- Create email blast campaigns to target key customers
- Use advanced metrics to measure the success of a marketing campaign
- Keep up to date on the latest social media trends
- Digital Marketing Copywriting
- Conversion Rate Optimization
- Search Engine Specialization/Marketing - SEM
- Manage Inbound Marketing
- Manage Content Marketing
- Manage Analytics
Required Candidate profile
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience (having worked with/worked in) the field of Healthcare (Pharmaceuticals, Medical Devices, Medical Technology etc)
Job Classification
Industry: Medical Devices / EquipmentsFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: MBA/PGDM in Marketing, Advertising/Mass Communication
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: Bio IndiaAddress: Duplex E-2,Thakkar Retreat, Gangapur Road, NASHIK, Maharashtra - 422005,India
Location(s): Nasik
Keyskills: Marcom Inbound Marketing Content Marketing Marketing Campaigns Digital Marketing SEM Copy Writing Social Media Marketing SEO Search Engine Optimization
Bio India
Bio India Services Pvt. Ltd. operations cover the Indian sub-continent and the Middle East .In each of the countries we operate through our local assets and dealership network.We have a rich experience as a service provider for medical devices companies in India and other SAARC nations (Bangladesh,...
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