Growth Manager
- OYO
- 4 - 6 years
- Noida, Gurugram
- 29 days ago
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Job Description
Key Responsibilities:
- Lead and manage SEM campaigns across Google Ads, Facebook Ads, and other digital marketing platforms to achieve business growth goals.
- Develop and execute comprehensive digital marketing strategies focused on customer acquisition, retention, and revenue growth.
- Plan, implement, and optimize performance marketing campaigns across multiple channels search, social, display, and affiliate.
- Conduct keyword research, audience segmentation, and competitor analysis to enhance campaign targeting and performance.
- Analyze performance data to identify trends, insights, and opportunities for optimization.
- Run A/B testing and performance experiments to improve creatives, landing pages, and bidding strategies.
- Collaborate with cross-functional teams content, design, and tech to ensure cohesive and impactful campaign execution.
- Stay updated with emerging trends, tools, and best practices in digital marketing and growth analytics.
- Oversee and manage organic acquisition programs to complement paid marketing efforts.
Required Skills & Qualifications:
- Proven experience in SEM and performance marketing (Google Ads, Facebook Ads, and similar platforms).
- Strong analytical skills with proficiency in Google Analytics, Excel, and campaign management tools.
- Understanding of conversion tracking, attribution modeling, and ROI optimization.
- Ability to manage multiple campaigns, analyze data, and translate insights into actionable strategies.
- Excellent communication, collaboration, and project management skills.
- Up-to-date knowledge of digital marketing trends, ad tech, and growth frameworks.
Preferred Qualifications:
- Experience with app-based growth or mobile user acquisition campaigns.
- Familiarity with tools such as Firebase, Adjust, AppsFlyer, or Branch.
- Basic knowledge of SEO and organic growth strategies.
Why Join Us:
- Opportunity to shape and scale high-impact growth initiatives.
- Dynamic and collaborative work culture.
- Exposure to end-to-end digital growth and performance strategy.
Job Classification
Industry: Travel & TourismFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Growth MarketingEmployement Type: Full timeContact Details:
Company: OYOLocation(s): Noida, Gurugram+ View Contact
Keyskills: Search Engine Marketing Google Ads PPC SEM Meta Ads Performance Marketing
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OYO
OYO is a global platform that empowers entrepreneurs and small businesses with hotels and homes by providing full stack technology that increases earnings and eases operations. Bringing affordable and trusted accommodation that guests can book instantly.
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