Job Description
We are looking to hire a Marketing Manager responsible for managing the company's marketing initiatives and building awareness about how our products/services can satisfy the market needs. As a successful hire, he or she will be responsible for initiating and supporting lead generation efforts, working out online and offline marketing campaigns and managing a lead generation team while managing and inspiring the team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
Qualification:
* Preferably 6+ years of relevant experience
* Should be a graduate with marketing specialization or equivalent
* Highly self-motivated with ability to work on own initiative as well as part of a larger team.
* Strong verbal and written communication skills; fluent in English
* Proficiency with online marketing and social media strategy
* Established press and media contacts will be added advantage
* Metrics-driven marketing mind with eye for creativity
* Must be able to travel extensively, including overnight and international travels
* Experience with marketing automation and CRM tools is mandatory with web analytics software and keyword tools will be added advantage
Key Responsibilities:
* Supporting sales and lead generation efforts.
* Works with marketing staff to develop detailed marketing plans for lead generation and online campaigns.
* Creating promotions, identifying, and organizing for participation in trade shows, conferences.
* Establishes marketing goals based on past performance and market forecasts is essential. Understanding, developing & communicating Marketing plans, including expenditures, research and development appropriations, return-on-investment etc
* Researching demand for the organization's products and services.
* Maintaining websites, conducting data analytics, updating databases in CRM etc
* Directing, planning, and coordinating online marketing efforts on campaigns, Social Media, advertisements etc.
* Evaluating competitors.
* Track all marketing plans and Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
* Able to adopt to ongoing situations, porting and focusing activities with respect to evolving scenarios with emphasis on online marketing in short term
* Assess the requirements from OEMs and increase the marketing contributed revenue share
* Mobilize and manage e-mail, content marketing, creative communication and web design to test and evolve lead nurturing tactics.
Job Classification
Industry: IT-Software, Software Services
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any Specialization
Post Graduation: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: ltem Technologies (P) Limited
Location(s): Bengaluru
Website: http://www.altem.com
Keyskills:
Promotions
Marketing Automation
Marketing Initiatives
Offline Marketing
Marketing Management
Content Marketing
Marketing Campaigns
Sales Lead Generation
Media Strategy
Trade Shows
CRM