Director Strategy- Marketing & Sales @ Jana Indica

The Opportunity: Our startup aims to unlock the Indian Heritage Tourism market, and in turn our civilization to the world, via a Media and Tourism platform-- by actively integrating Heritage/ Wellness/ Spiritual Tourism experiences, local Stakeholders, and Authentic Storytelling. This is an exciting opportunity for young professionals to be part of a Core Startup Team and work towards a meaningful impact. The Core Team will initially work primarily for a stake in company ownership.

Your Responsibilities: Candidate will have a background in business and marketing and least a keen interest in technology. Candidate will develop and expand revenue stream strategy, backed with ongoing market research on Heritage/ Wellness/ Spiritual Tourism. Establish target demographics. Support and collaborate with Director Content to define authentic content. Connect with stakeholders, revenue generating network partners and catalysts like hotels, experience vendors, advertisers and institutions. Develop asset & traveler Intelligence. Lead marketing strategy aimed at potential travelers and corporate/ institutional/ tourism network decision-makers via multiple channels- social media, magazines, FOP/ HCP website & map placement, tourism fairs & direct mailings. Market the Pushkar initiative via social media, direct mailings and other channels. Identify trends, insights & evaluate end-to-end customer experience across multiple channels. Curate, program and ensure quality for experiences in the heritage/ wellness/ spiritual fields in collaboration with Director Content. Work with Content on vendor training, asset optimization and documented guidelines. Will include extensive travel to heritage cities.

Your Qualifications: Bachelors/ Masters degree in a related field from a recognized university. Experience in marketing and sales strategies for services and/or products. Must love travel- international travel experience a bonus. Experience and awareness of social media use, working and personalities. Great communication skills. Applicant must be extremely talented, passionate, self-motivated and aware of developments in related fields.
Application Requirements [Application without these will not be considered]: Please email to [HIDDEN TEXT]
1. A half-one page cover letter stating your understanding, interest and why you think your experience makes you suited for the job.
2. Few samples of work