PPC Specialist - SEM - Digital Marketing - 4
- Paragon Digital
- 4 - 7 years
- Chennai
- 5 years ago
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Job Description
Dear Candidate,Paragon is looking for PPC specialist, having 4 to 7yrs of experience in SEM.
Location: Chennai
Mandatory Skillset: PPC specialist
Shift: US Shift
Experience: 5 to 7yrs
Job Description
Responsibilities
Should be able to manage all paid search campaigns on Google, Yahoo and Bing to maximize ROI, drive traffic, and customers.
Track, report, and analyse PPC initiatives and campaigns
Plan, develop and implement Search strategies for clients.
Prepare and present reports regularly based on client's requirement.
Complete keyword research, writing ad copies and setting up search campaigns across platforms.
Handling, monitoring campaigns across platforms and suggesting optimisation changes to improve KPIs/ROI.
Analytical capabilities to understand data and provide meaningful insights
Should have handled multimillion dollar clients individually and as a team.
Should be able to lead a larger team and train them according to their skills. Provide valuable feedback on their growth and a development plan for their career.
Attend all project/client on boarding calls and able to handle the calls individually.
Quality check the work done by the team and provide feedback to improve the efficiency.
Conduct training on a regular basis to keep the team up to date on the domain.
Recommend appropriate audience segments based on clients target
Recommend appropriate channel tactics, platforms, and partners
Understands Goals and Objectives of Brand and build strategies
Understands Digital Transformation and Audience management
Understanding of the concepts of reach, frequency, ROI and latency
Experience working with 3rd party Media vendors
Understands Marketing funnel and strategize campaigns as per goal
Solid understanding of ad serving and verification tools, and other tools.
Skills:
Works as a member of the team and cross functional teams
Ability to lead/own internal & vendor meetings and communication.
Have an aptitude for basic mathematical concepts
Possess excellent verbal and written communication skills
Ability to prioritize tasks and meet all deadlines while producing quality.
Ability to aggregate and communicate data to support recommendations
Ability to follow through on assigned tasks with minimal supervision
Passion and curiosity for media, brands & digital activation
Interested candidates can send in your resume to mahalakshmi.baskaran @paragondigitalservices.com
Regards,
Maha
Job Classification
Industry: BPO, Call Centre, ITeSFunctional Area: ITES, BPO, KPO, LPO, Customer Service, Operations,
Role Category: Back Office/Web/Transaction Processing
Role: Back Office/Web/Transaction Processing
Employement Type: Full time
Education
Under Graduation: Graduation Not Required, Any Graduate in Any SpecializationPost Graduation: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required
Contact Details:
Company: Paragon DigitalLocation(s): Chennai
Website: http://careers.paragondigitalservices.com
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Keyskills: pay per click expert SEM search engine marketing expert PPC Expert
Fraud Alert to job seekers!
₹ 5,00,000 - 10,00,000 P.A
Paragon Digital
Paragon is a full service digital advertising services organization. Paragon provides operations and technical support to its clients and enables them to run their online marketing and advertising campaigns. Its clients include technology companies; advertising agencies; direct marketers and media o...
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