As our in house email marketing expert you will be looking critically looking at all the emails we send out and opportunities to optimize the flow. Your success will be to ultimately increase the conversions from our emails
Attention to A/B testing details, and their results and ability to prioritize and execute tasks simultaneously
Create enhanced reports to measure the performance of high impact marketing campaigns
Drawing up email campaign reporting to benchmark and measure success
Creating and building marketing email campaigns and landing pages that drive ROI (worked on any CRM tool/ email marketing tool)
Creating HTML emails, with the help of Tech
Liaise with the Planning team to develop and execute the marketing roadmap across all products
Design and develop drip campaigns to enable accelerated cycle and continuous engagement
Requirements:
Must have prior email marketing experience where you have worked on the complete life-cycle of email creation, deployment and optimization around email copy, list, tool and reporting
Entrepreneurial, creative, organized, self-motivated with attention to detail
Good written and oral communication is a must
Good to have a working knowledge of HTML, JavaScript
Working knowledge of Amazon SES or any prominent email marketing software.
Perquisites & Benefits:
A competitive salary
Opportunity to be part of a diverse working environment, valuable social sector work experience
Mentorship on career development and progress
Fun, casual, relaxed and flexible work environment
Fun Zone & Music
Flexible 9 hrs. shift between 9.00 am to 8.00 pm
Job Classification
Industry: Media, Entertainment, Internet Functional Area: Marketing, Advertising, MR, PR, Media Planning, Role Category: Marketing Role: Marketing Employement Type: Full time
Education
Under Graduation: Any Graduate in Any Specialization Post Graduation: Post Graduation Not Required Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required