Job Description
As part of the brand team, responsible for ideation, development and execution of marketing campaigns that includes mass media, outdoor & on-ground consumer activations, retail visibility and new media like the internet and mobile
Responsible for setting up various systems and processes for the brand, including Industry trends analysis, Stock Control reporting, Sales Analysis and Budget Management
Consumer insight mining for new concept creation and gauging opportunities in the various segments of the market
Segmentation and target group identification
Analyzed market construct to develop market launch
Develop core communication and give a strategic road map to the brands.
Responsible for brand growths, market shares, top line/bottom-line deliverables, and profitability
Employement Category:
Employement Type: Full time
Industry: Entertainment
Functional Area: Marketing & Communications
Role Category: Brand Manager
Role/Responsibilies: Corporate Branding Manager
Contact Details:
Company: Candida Xavier
Location(s): Chennai
Keyskills:
Corporate Branding Manager
Brand Managemen
Brand Promotion
Brand Awareness
Marketing