Job Description
The objective is to build a strong relationship with the customer base and the market through successful product journalism.
A modern day product comes to life through multiple touch-points throughout the life-cycle of the customer.
These could include a website, a blog, a mobile application or a special purpose online app, a Facebook page, a Twitter feed, an iDevice or even a YouTube video.
Or anything else that could come up new in future. The Product Journalist manages these touch-points from the point of view of communication, quality of content and community participation.
Staying on top of brand coordinates, customer stories and experiences, product usage data and statistics, product innovations and new features and systematically communicating them to current and potential users of the product in an engaging and participative fashion is the essence of this job.
Desired Skills & Competencies:
Impeccable communication skills, especially in writing. Ability to write clear, concise and correct English with a persuasive spin.
Web savvy and familiarity with Web 2.0 avenues like social media, online communities, blogs etc.
Proficiency in crafts such as copywriting, video making and editing, scripting & directing.
Investigative and research oriented nature for gathering the necessary information.
Quick learner, self motivated and able to multi task on multiple projects efficiently.
Discipline and Timeliness.
Ability to work in team mode with people of diverse backgrounds and skills.
Responsiveness and sensitivity to target audience.
Sensitivity to business goals and requirements.
Most importantly, a passion for telling enrapturing stories that turn prospects into customers and customers in product evangelists, a la Steve Jobs.
Job Classification
Industry: Education, Teaching, Training
Functional Area: Journalism, Editing, Content,
Role Category: Content Development
Role: Content Development
Employement Type: Full time
Education
Under Graduation: B.A in English
Post Graduation: Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: Valued Epistemics
Location(s): Chennai
Keyskills:
website
twitter
product
life cycle
facebook
usage
mobile application
english
social media
communication skills