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Company profile

Marico


Marico Limited A leading FMCG bases organoisation in Consumer Products &; Services in the Global Beauty and Wellness space. Marico’s Products and Services in Hair care, Skin Care and Healthy Foods generated a Turnover of about Rs. 26 billion during 2009-10. Marico markets well-known brands such as Parachute, Saffola, Hair & Care, Nihar, Shanti, Mediker, Revive, Manjal, Kaya, Aromatic, Fiancee, HairCode, Caivil and Black Chic. Marico’s brands and their extensions occupy leadership positions with significant market shares in most categories- Coconut Oil, Hair Oils, Post wash hair care, Anti-lice Treatment, Premium Refined Edible Oils, niche Fabric Care etc. Marico is present in the Skin Care Solutions segment through Kaya Skin Clinics (100 in India and The Middle East) and its soap franchise (in India and Bangladesh). Marico's branded products are present in Bangladesh, other SAARC countries, the Middle East, Egypt and South Africa. The Overseas Sales franchise of Marico’s Consumer Products (whether as exports from India or as local operations in a foreign country) is one of the largest amongst Indian Companies and is entirely in branded products and services. Marico was rated as one of the most innovative companies by Business Today-Monitor Group Innovation Study in 2008. Marico has also won various other Awards, such as the following: •Marico won the Silver Edge award for automation in transaction processing and Sales Force awarded by Network Computing •Marico won 4 Awards for excellence in Employer branding & Advertising to Talent at the Remmy Awards 2009 •Saffola won Media Abby Gold for the World Heart Day Radio entry - “Radio goes silent� at the Goa Fest 2009 •Marico was awarded the IMC Ramkrishna Bajaj National Quality Award in Manufacturing Category by the Indian Merchants’ Chamber •Parachute won the Asia Star Award for the Parachute bottle warmer awarded by Asia Packaging Federation •Parachute ranked 6th Most Trusted Brand in Bangladesh by The Bangladesh brand forum - an affiliate of the Global Brand Forum, Singapore in 2008 •Parachute won the the Outstanding Marketing Achievement Award †Silver in 2008 • India’s Employer of Choice (CNBC TV 18) The Smart Workplace 2008 Award in the FMCG Category •Every month, over 70 Million consumer packs from Marico reach approximately 130 Million consumers in about 23 Million households, through a widespread distribution network of more than 2.5 Million outlets in India and overseas. Marico’s focus on sustainable profitable growth is manifest through its consistent financial performance †a CAGR of 24% in Turnover and 28% in Profits over the past 5 years- while setting a record of several consecutive quarters of year on year growth- 39 for Profits and 35 for Sales.



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