Digital Marketing Analyst - Noida - Onsumaye
- Onsumaye Web Solutions
- 5 - 8 years
- Noida, Gurugram
- 2 months ago
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Job Description
We are seeking a seasoned Digital Marketing Analyst with over 5 years of experience to join our dynamic team. The ideal candidate will be responsible for leveraging their extensive expertise in digital marketing analytics to drive strategic decision-making and optimize our digital marketing efforts across various platforms. This role requires a strong analytical mindset, proficiency in data analysis tools, and the ability to translate insights into actionable recommendations to enhance our online presence.
Responsibilities:
Data Analysis and Reporting:
- Conduct in-depth analysis of digital marketing campaigns, including website traffic, conversion rates, ROI, and customer behavior.Develop comprehensive reports and dashboards to track key performance metrics and provide actionable insights to stakeholders.Identify trends, patterns, and opportunities for optimization through data-driven analysis.
- Campaign Optimization:
- Collaborate with cross-functional teams to optimize digital marketing campaigns across various channels, including SEM, SEO, email marketing, social media, and display advertising.Utilize A/B testing and other experimentation methodologies to refine campaign strategies and improve performance.Implement tracking mechanisms to measure the effectiveness of campaigns and recommend adjustments as needed.
- Audience Segmentation and Targeting:
- Utilize demographic, behavioral, and psychographic data to segment target audiences and personalize marketing messages.Conduct audience analysis to identify new market opportunities and refine targeting strategies for maximum engagement and conversion.
- Competitive Analysis:
- Monitor competitor activities and industry trends to identify strengths, weaknesses, and opportunities for differentiation.Benchmark performance against industry standards and best practices to inform strategic decision-making
- Marketing Technology Management:
- Manage and optimize marketing technology stack, including analytics tools, CRM systems, and marketing automation platforms.Stay updated on emerging technologies and trends in digital marketing to recommend innovative solutions for enhancing campaign effectiveness.
- Cross-Functional Collaboration:
- Work closely with marketing, sales, product, and IT teams to align digital marketing initiatives with broader business objectives.Collaborate with creative teams to develop compelling digital content and assets that resonate with target audiences.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Statistics, or related field; Master's degree preferred.
- 5+ years of experience in digital marketing analytics, with a proven track record of driving measurable results.
- Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Strong analytical skills with expertise in data manipulation, statistical analysis, and visualization techniques.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Knowledge of SEO/SEM best practices, social media advertising, email marketing, and content marketing.
- Excellent communication skills with the ability to present complex data insights in a clear and compelling manner.
- Strategic mindset with a focus on continuous improvement and innovation.
- Certifications in Google Analytics, Google Ads, or other relevant digital marketing certifications are a plus.
If you are interested please share your CV at ch*************j@on*****e.com
Job Classification
Industry: IT Services & ConsultingFunctional Area: IT Services & Consulting
Role Category: Digital Marketing
Role: Digital Marketing - Other
Employement Type: Full time
Contact Details:
Company: Onsumaye Web SolutionsLocation(s): Noida, Gurugram
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Onsumaye Web Solutions
About company https://www.onsumaye.com/ Company InfoLink:Onsumaye Web Solutions websiteAddress:Sector - 63, Noida , Uttar Pradesh, India
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