Job Responsibilities
Develop and execute effective backlinking strategies to improve website authority and search
engine rankings.
Monitor and manage online reviews, comments, keywords and mentions across various
platforms to uphold a positive brand image.
Implement strategies to address negative feedback and proactively engage with customers to
maintain brand reputation.
Drive organic traffic growth through keyword research, on-page optimization, and content
creation.
Analyze website traffic metrics and user behavior to identify opportunities for improving
conversion rates and user engagement.
Conduct comprehensive SEO audits to identify technical issues, keyword gaps, and optimization opportunities.
Track, analyze, and report on key SEO metrics, including organic traffic, keyword rankings, and
backlink performance.
Use data-driven insights to refine SEO strategies and improve campaign effectiveness over time.
Requirements:
Proven experience as an SEO Executive or similar role, with a focus on backlinking, ORM, and
traffic generation.
In-depth knowledge of search engine algorithms, SEO best practices, and industry trends.
Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
Strong analytical skills and the ability to interpret data to drive actionable insights.
Excellent communication and interpersonal skills, with the ability to collaborate cross-
functionally.
Detail-oriented and highly organized, with the ability to manage multiple projects
simultaneously.
About company Fiinovation (Innovative Project Management Services Pvt. Ltd.), is a research based organization operating in India. Over the last ten years, it has emerged as an integrated solution enabler in Corporate Social Responsibility (CSR) and Sustainability domain. Fiinovation has created ...