Trade Marketing Manager - Personal Care @ Redmil Business Mall

Job Description

Develop and implement innovative trade marketing strategies that align with overall business objectives and drive sales growth Analyse market trends, channel performance, and competitor activities to identify opportunities and threats Channel Development & Activation: Identify and explore new retail channels and partnerships to expand the brand's presence and increase product visibility. Key focus on Grocery & Kirana, Salon, Chemist, and Cosmetics. Implement effective in-store and online promotions, displays, and merchandising strategies. Campaign Management: Oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars. Implement POS (Point of Sale) materials and displays to optimize brand representation at the retail level. Monitor and evaluate the performance of trade promotion schemes, providing actionable insights for continuous improvement. Data Analysis and Reporting: Utilize data. analytics to measure and evaluate the effectiveness of trade marketing campaigns. Generate reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement. Budget Management: Develop and manage the trade marketing budget, ensuring cost- effectiveness and efficient allocation of resources. Monitor expenditures and provide regular budget updates to senior management Collaborate with marketing and sales leadership to create channel-specific marketing plans for key retail partners Collaboration with Sales Teams: Work closely with the sales team to understand market dynamics, customer needs, and retailer requirements. Qualification Master degree in marketing and experience in FMCG sales are a must Strong understanding of retail channels, distribution, and merchandising strategies Proven experience in trade marketing, preferably in FMCG category. Excellent project management and organizational skills Job Type: Full-time Salary: 1,200,000.00 - 1,500,000.00 per year Work Location: In person Speak with the employer +91 hidden_mobile

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Optical Fibre TechnicianPharmacist / Medical Representative
Functional Area: Not Applicable
Role/Responsibilies: Trade Marketing Manager - Personal Care

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Keyskills:   Trade Marketing Market Analysis Channel Development Campaign Management Data Analysis Budget Management Collaboration Project Management Organizational Skills