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Company profile

PropTiger


Elara Tech is India's first full-stack real estate services company at scale. We are the largest demand aggregator in digital real estate with every 3rd home seeker searching or transacting on our platforms - Housing and Makaan. We are also one of the biggest residential real estate transactions company for new home sales and rentals, having completed transactions worth over $ 2 billion.
We are the only player in India offering the full range of services in the real estate space, such as personalized search, virtual viewing, site visits, legal and financial diligence, negotiations, property registration, home loans, and post-sales service. It's our strong belief that the way forward in the digital real estate space in India is through a full-stack approach powered by a strong demand aggregation engine (such as Housing.com and Makaan.com) coupled with a best-in-class on-ground fulfillment capability through PropTiger and FastFox. A full-stack approach allows us to control the consumer journey end-to-end, which results in a step function improvement in the consumer experience. Our customer centricity is reflected in our Net Promoter Score given by our customers which is among the best in the Industry.
Our objective is to bring the best-in-class services to consumers and create a unified technology-driven platform that can serve all needs of consumers, developers, and brokers, with respect to buying, selling and renting of homes. We leverage the power of technology and data to make the home buying experience rewarding and easy-to-use and functions on the fundamentals of trust, transparency, and expertise. As a digital marketplace with an exhaustive range of property listings, we know it is easy to get lost. We guide home buyers right from the start of their home search to the very end.
We are led by seasoned professionals from the top B-schools like Harvard Business School, Stanford, ISB, IIM-B, IMT, IIT, ICAI and prominent companies where they have made significant contributions in their respective domains. Our team is young, talented, creative, supercharged and is spread across India through a network of offices in 9 cities in India and 1 international office in Dubai.
Elara Technologies Pte. Ltd., which owns PropTiger, Housing, Makaan & Fast Fox is backed by some of the leading blue-chip investors including NewsCorp, REA, SoftBank, SAIF and Accel NewsCorp is a New-York based global media and information services company and has a substantial presence in digital real estate through its investments in REA and Realter.com. REA is the leading digital real estate company in Australia with a market cap of 7 billion US dollars and has a controlling stake in iProperty, which is a leading platform with a significant presence in South East Asia. Realtor.com is the second-largest digital real estate company in the US. SoftBank Group Corp. is one of the leading VC in late-stage technology start-ups with investments in brands like Uber, Ola, Flipkart, Oyo, etc. Prominent investments of SAIF partners are Justdial, MakeMyTrip and HomeShop18 and Accel Partners own a stake in Facebook, Flipkart, and Myntra.
Culture forms the core of our foundation and our effort towards creating an engaging workplace has resulted in Elara Technologies (Housing, PropTiger & Makaan) being ranked 34th among the coveted list of India's best 100 companies to work for in 2019 by Great Place to Work Institute, in partnership with The Economic Times. Elara Technologies (PropTiger & Makaan) were also ranked 95th in 2017.


https://www.proptiger.com