Social Media Manager
- Bestone Industries
- 2 to 4 Yrs
- Delhi, NCR
- 4 years ago
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Job Description
Job brief
We are currently seeking an open-minded and skilled candidate to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Forecast sales performance trends and act proactively to increase our market segment
- Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Some of the basic skill sets required from the candidate:
- Proven work experience as a Social media manager
- 3-5 years of social media management experience
- Bachelors degree in business, marketing, journalism, public relations or related field
- Professional certification in Google Analytics strongly preferred
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
Day-to-day duties/Activities performed by Social media manager:
Google Ads
Manage robust paid Google ad accounts (Search, Display, Video) across all brands
Build campaigns, ad groups, and ad experiments to find the top-performing (based on conversions and return-on-advertising-spend)
Implement Google Ads editor for sweeping changes
Facebook Advertising
Manage campaigns, ad groups, ads: optimizing for each based on the company's goals
Monitor budget and adjust bids to gain better ROI
Build retargeting audiences on Facebook by collaborating with other marketing lead-generation channels
Launch paid social ads (Facebook + Instagram) to achieve client return-on-advertising spend goals.
Keyword Research (Google Ads ONLY)
Use keyword tools for SEM and development of keyword distribution sheets mapped to recommended site architecture and conversion opportunities.
Ability to assimilate large amounts of web analytics data.
Utilize excel and PowerPoint to develop reports and communicate performance.
Comprehensive math skills to be able to analyze and provide analysis for reports around ROI and budget projections.
Search and Social Ad Copywriting
Write succinct, technical, and emotional search and display ad copy that aligns with user targeting and contains specific USPs and benefits for each brand
Manage an extensive portfolio of ads and conduct A/B/C tests to optimize best-performing ads.
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Job Types: Full-time, Regular / Permanent
Schedule:
- Day shift
Experience:
- total work: 4 years (Required)
Employement Category:
Employement Type: Full timeIndustry: Internet / E-Commerce
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Social Media Manager
Contact Details:
Company: Bestone IndustriesLocation(s): Delhi, NCR
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