Marketing Planning and Program/Campaign Execution (30%)
Responsible for leading and orchestrating marketing plans supporting MTR, Teams Phone and Teams audio confereincing.
Actively engage cross Segments and cross Subsidiary in the One Microsoft orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.).
Plan and execute key Microsoft 365 Marketing moments and feature releases with guidance from Corp and track/report with standardized marketing tools, KPIs, and budget discipline.
Create marketing plans and campaign investment decisions, including targeting, for product marketing-owned campaigns and activities, partner with segment/channel teams to prioritize investment decisions for non-product marketing owned activities.
Act as the voice of the field by ensuring timely updates/feedback to Corporate on product marketing and campaign execution in subsidiary. Product Evangelism (30%)
Maintain product knowledge and evangelize the product internally and externally to enthusiasts, influencers, and pre-sales customer scenarios with Business Value Programs.
Adjust differentiated value proposition and create compelling, localized product Bill of Materials (BOM) (To-Customer and To/thru-Partner) and integrate with all subsidiary marketing activities.
Drive seller usage of Business Value Programs and Microsoft 365 tools to bring high value scenarios to life.
Develop local customer evidence partnering with field and partners.
Provide business objectives to CMO Integrated Marketing Managers who develop integrated marketing plans. PMMs participate in the workstreams led by CMO to build a comprehensive event plan for the complete fiscal year. Manage the Business Priorities and drive an all-green Microsoft 365 Scorecard (20%)
Own and drive segment TLIs and scorecard metrics related to the Rhythm of the Business (ROB) and Correction of Errors.
Develop local business management strategy - partner with segment to interpret market opportunity/risk and build appropriate Go-to-Market/COE.
Determine key insights and asks to accelerate adoption of Microsoft 365, qualify inhibitors (with recommendations) to escalate to subsidiary LT and Corp.
Participate in preparation for quarterly review meeting and other Corp meetings as appropriate.
Participate in quarterly connection meetings with Corp to support the local BG Lead. MTR and Teams Phone Usage (20%) -
Collaborate with STU,partners and FastTrack in local ROBs and surface help needed from FastTrack to land critical deals (ex: Usage, ECIF, DWR, Usage, etc.).
Drive local readiness of the Land and Expand and ensure clarity of RRs between field roles, partners, and FastTrack.
Leverage local marketing funds for joint campaigns on Usage in SMC and Enterprise.
Experiences Required: Education, Key Experiences, Skills and Knowledge:
Education
Experience
Skills Knowledge
Keyskills: Computer science Integrated marketing Marketing planning Presales Subject Matter Expert microsoft Product marketing Marketing strategy
Microsoft’s Customer Service and Support (CSS) organization supports over 170 Microsoft products, which range from the Consumer to Enterprise customer segments. This includes technical products from Developer Support and Enterprise Platform Support to Enterprise Messaging Support and Enterpri...