Avp - Adobe Cdp Specialist Job In Standard
- Consultancy
- 5 to 10 Yrs
- Chennai
- 1 month ago
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Job Description
- Job Summary This role involves leveraging Adobe Real-Time CDP to deliver personalized customer experiences and drive business growth. Spearhead the implementation of Adobe Real-Time CDP in alignment with business objectives. Manage and optimize the platform to ensure high-quality data integration and segmentation. Ensure seamless integration of Adobe CDP with other marketing tools and platforms. About Our Architecture, Technology Solutions App Development Team Want to be part of a team that focuses on what we can do instead of whats already been done This is your opportunity. From BlockChain to AWS, deep learning and AI, youll work with the tools and platforms that you need to be successful. Youll have the freedom to decide the different ways you want to grow whether thats by gaining diverse skills on a new project or deepening your expertise on innovative tech. Join us and youll find diverse paths, projects and people that inspire you to think outside-the-box and change the way people everywhere experience our products and services. About Our Technology And Operations Team Our Technology & Operations (T&O) team is the powerhouse for the Bank. We aim to go further, faster, to ensure we are agile and ready for tomorrow, today. Our diverse network enables us to innovate and build banking solutions that support communities to prosper. We are a place where talented people are encouraged to grow, learn, and thrive, to drive their own career journeys, to reach their full potential. When you work with us, youre protecting thereputation and legacy of a 170 yearorganisation andbuilding on it. Were driven by progress andcontinuously evolving to ensure were agile and readyfor tomorrow, today Key Responsibilities Adobe Real-Time CDP Implementation and Management: Manage the implementation of Adobe Real-Time CDP in alignment with business objectives. Manage and optimize the platform to ensure high-quality data integration and segmentation. Data Strategy and Analytics: Develop and execute data strategies for customer acquisition, engagement, and retention. Utilize analytics to derive insights from customer data and inform business decisions. Coordinate with different stakeholders, including marketing, IT, and external vendors. Provide training and support to internal teams on Adobe Real-Time CDP usage. Stay updated with the latest Adobe CDP features and updates, ensuring best practices are followed. Integration and Compliance: Ensure seamless integration of Adobe CDP with other marketing tools and platforms. Oversee data privacy and compliance, adhering to relevant laws and regulations. Create and manage the E2E Implementation architecture with very strong knowledge in Adobe AEP architecture, customization, configuration, integration, coding, design patterns and custom business logic. Engagement during requirements gathering. Design review of CDP solutions including integrations Guidance of best practices for CDP implementations Identify potential project risks and issues. Support anchoring of overall technical solution while cascading the same to project delivery teams Creating the optimum technical solution in the context of the customer's environment, requirements, and financial resources. Ensure adherence to Banks standards and acceptance at architectural review meeting. Development of Data Flows/Data Sets/Strategies required to support the Reporting Requirements Reviewing and contributing to the deployment activities and practices Contributing to overall technical solution and putting it to practice Skills And Experience 10+ years of Digital and Data management experience, focusing on customer data platforms. Minimum of 3-4 successful projects involving Adobe Real-Time CDP. 5+ years experience hands-on implementing and or managing daily operations with three or more of the following Adobe Experience Cloud solutions in addition to Experience Platform AEP Analytics Audience Manager Campaign (Standard or Classic) Experience Platform (AEP) Strong understanding of data analytics, segmentation, and marketing strategies. Proficient in integrating Adobe CDP with various digital marketing tools and platforms. Expertise in the following languages and technologies: HTML, HTML5, Java Script, XML, Java, WCM, services-based architecture, REST, Web analytics, content targeting Strong communication and interpersonal skills. Qualifications Adobe Certified Expert in Adobe Real-Time CDP. Experience with other Adobe Experience Cloud products. Knowledge of data privacy laws and regulations About Standard Chartered We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us. Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion. Together We Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term What We Offer Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations. Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum. Flexible working options based around home and office locations, with flexible working patterns. Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning. Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential. Recruitment Assessments Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process. Visit our careers website www.sc.com/careers,
Employement Category:
Employement Type: Full timeIndustry: BFSI
Role Category: Not Specified
Functional Area: Not Specified
Role/Responsibilies: Avp - Adobe Cdp Specialist Job In Standard
Contact Details:
Company: Standard CharteredLocation(s): Chennai
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Keyskills: data integration segmentation data strategies analytics marketing HTML HTML5 Java Script XML Java WCM REST Web analytics
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