Interesting Opportunity Manager - Digital @ Whiteslips Global

Job Description

Build brand in the Digital Space. Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels. The role is to increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis and evaluation of the market. The position will manage all aspects of current and future digital marketing and media, including the web site, search engine optimization, digital advertising, social marketing and email marketing. Performance Marketing Media Buying and Customer Acquisition on all digital channels Facebook, SEM, Display Advertising, Affiliates, Re marketing and Email. Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition. Own the data analysis, reporting and dash boarding for the vertical and continuously optimize the marketing spends. Define requirements, tasks, and resources associated to SEO strategy (both off-page . on-page with keywords strategy) Research strategic planning for paid and natural search campaigns and execute the same to deliver the defined goals on consistent basis to achieve ROI results. Keep pace with SEO, search engine,social media and internet marketing industry trends and development. Have a thorough knowledge of search ranking factors and critical updates. SEM Strategy, Planning and Execution. Keywords research (Negative keywords implementation) Plan & execute digital strategies across various channels like SEO, SEM, Display, Social, Affiliates, Content partnerships with a clear focus on maximizing online visibility with increased traffic and conversions. Responsible for keyword selection and keywords ranking, Monthly traffic analysis, Google analytics and reports. Campaign Optimization, Creative Briefing. High engagement modules with Facebook, Twitter, Instagram & other social media platforms. Content Writing : Oral and Writing. (ref:iimjobs.com

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Interesting Opportunity Manager - Digital

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Keyskills:   Digital marketing Market analysis Search engine optimization Digital advertising Social marketing Email marketing Media buying Customer acquisition SEM Display advertising Affiliate marketing Remarketing Data analysis Reporting Paid search campaigns Content partnerships Traffic analysis Google analytics Content writing Web site management Performance marketing Facebook advertising SEO strategy Natural search campaigns SEM strategy Keywords research Online visibility Campaign optimization Creative briefing Social media engagement