Assistant Manager-Marketing @ DC Consultants

Job Description

Manage various marketing systems and tech stack Leverage marketing automation, CRM, data services, and other tools to optimize lead management, marketing processes and workflows, and enable data-driven visibility Create, plan, implement and maintain KPIs and analyze marketing and sales data to derive insights and make recommendations for improvement Monitor, manage and maintain marketing data quality lead enrichment, data cleaning, etc. Evaluate new technologies to improve and optimize marketing and sales team performance Manage various email campaigns, including the template designs, calls-to-action, and persona-based contextual messaging Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. Work to minimize list decay and unsubscribes while increasing the productivity of our email. sends. Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email

Employement Category:

Employement Type: Full time
Industry: IT Services & Consulting
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Assistant Manager-Marketing

+ View Contact

Keyskills:   marketing automation CRM data services lead management data cleaning segmentation documentation promotions email marketing marketing processes workflows datadriven visibility KPIs marketing sales data analysis lead enrichment email campaigns template designs callstoaction personabased contextual messaging lead nurturing workflows list management email sends AB tests