Marketing Manager @ Gentoro People

Job Description

We are seeking an experienced and innovative Marketing Manager. The ideal candidate will have a strong background in marketing for the chemical manufacturing industry, with a deep understanding of marketing strategies, including Segmentation, Targeting, and Positioning (STP). The successful candidate will play a key role in developing and implementing effective marketing campaigns to promote our products and enhance our market presence.

Responsibilities:

• STP Strategy Development:
  Develop and implement effective Segmentation, Targeting, and Positioning (STP) strategies to identify and reach target customer segments.Analyze market trends and customer behavior to refine and optimize STP strategies.
  
  
• Market Research:
  Conduct market research to identify opportunities, assess competition, and gather insights to shape marketing strategies.
  Stay informed about industry trends, customer needs, and regulatory changes affecting the chemical manufacturing sector.
  
  
• Brand Management:
  Develop and maintain a strong brand presence in the market.
  Collaborate with the creative team to ensure consistent and impactful brand messaging across all channels.
  
  
• Product Positioning:
  Work closely with product development teams to understand product features and benefits.
  Implement strategies for effective product positioning in the market.
  
  
• Campaign Development:
  Plan and execute marketing campaigns across various channels, including digital, print, and events.
  Collaborate with cross-functional teams to ensure alignment of marketing campaigns with overall business objectives.
  
  
• Digital Marketing:
  Oversee digital marketing initiatives, including website management, SEO, social media, and email marketing.
  Analyze digital marketing metrics to measure the effectiveness of campaigns and make data- driven decisions.
  
  
• Collaboration:
  Collaborate with sales teams to ensure marketing efforts support sales objectives.
  Work closely with external agencies and partners to execute marketing programs
  
  
• Budget Management:
  Develop and manage the marketing budget, ensuring optimal allocation of resources for maximum impact.
  Monitor and report on the ROI of marketing initiatives.

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Keyskills:   b2b marketing product marketing marketing international marketing