Marketing Specialist job description @ Vaishnavi Services

Job Description

Marketing Specialist is a marketing professional  responsible for the company's marketing communications activities with the goal of establishing and improving its competitive positioning in the market to support sales lead generation

In order to attract a Marketing Specialist that best matches your needs, it is very important to write a clear and precise Marketing Specialist job description.  

Marketing Specialist job description

Are you an aspiring Marketing Specialist looking for an opportunity to advance your career

If you are passionate about new marketing trends, always on top of best industry practices, great in project management and have an eye for detail, we have the perfect job for you!

We are looking for an enthusiastic Marketing Specialist to join our marketing dream team and take responsibility for planning/executing marketing activities in order to develop and maintain awareness of the brand, maximize revenues and drive traffic.

Marketing Specialist duties and responsibilities

• Assist marketing managers in managing integrated marketing campaigns across offline and online tactics
• Provide recommendations for future strategic initiatives through competitive and financial analysis
• Conduct market research to find answers about consumer requirements, habits and trends
• Translate complex data and analytical models into insights that can be used to develop marketing strategies
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV, etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Liaise with all concerned parties to guarantee adequate planning, execution and monitoring of marketing activities
• Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
• Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions

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Keyskills:   marketing strategy marketing research advertising research shopper marketing customer marketing promotional analysis marketing automation marketing management b2b marketing lead management