Branch Operations Executive
- Aditya Birla Group
- 0 to 1 Yr
- Vijayawada, Guntur
- 4 years ago
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Job Description
Dear Candidate,Greetings of the day!
We are Hiring for,
Branch Operations Executive
Location - Guntur- Below 30 years- 20K Take home (Freshers will do)
The purpose of the job is processing transactions received at AMC branches by adhering to regulatory
guidelines and within the laid down standard operating processes and servicing customers/distributors,
both walk in as well as on call, within the defined timelines
3) Job Context & Major Challenges:
(What are the specific aspects of the job that provide a challenge to
the jobholder in the context of the Unit/Zone)
Organization Context
Established in 1994, Birla Sunlife Asset Management Company, (BSLAMC) is a joint venture between
Aditya Birla Group and Sunlife Financial Inc., a leading international financial services company in Canada.
BSLAMC is a fund manager for Birla Sunlife Mutual Funds and currently ranks as the fourth largest fund
Management houses in India with a total Average AUM base of over INR 1 Lakh 40 Thousand Crores (as
on Dec 2015). Out of the 42 fund houses in the country, BSLAMC ranked 1st in Fixed Income AUM and 5th
in Equity AUM category respectively. As of December 2015, the Average AUM market Share of the
organization was approx 10.2%. The company grew its investor client base by 20% to about 2.42Mn from
2.01Mn from the previous year, thereby bagging a second position in this category.
Distribution Network: BSLAMC has a footprint in 150 locations across the country with approx 45,000
IFAs, 190 National Distributors && 85 banking partnership. BSLAMC also has its offshore presence through
its rep offices in Singapore, Dubai && Mauritius. The employees strength of BSLAMC is approx. 1000
employees (Onrolls and Associates as on Dec 2015). BSLAMC has a customer base of approx. over 2.5
million customers as on Dec 2015 with total gross sales of approx. 8.8 lac Crores
BSLAMC offers investors a range of comprehensive investment options, which includes diversified and
sector specific equity schemes, hybrid funds and a wide range of debt and treasury products. Its offerings
also include Portfolio advisory services for High Net worth individuals as well as offshore funds for Non
Resident Indians. There are approx. 176 schemes managed by the organisation as on Dec 2015. The
Company follows a long term, fundamental research based approach to investment and thrives to
provide a transparent and ethical services to its investors.
One of the key challenges for BSLAMC has been to maintain a balance between moving with dynamic and
constantly changing regulatory norms of the country and maintaining growth and profitability in the
extremely competitive market. And some of key strengths of the organization that have helped it to
sustain and grow are:
a) Focus on Technology The organization has been in the forefront in implementing
technological innovation to foster innovation and also to improve efficiency for its
stakeholders, whether it is employees, clients or distributors
b) Product Innovation BSLAMC has been known to be a pioneer in terms of products and has a
history of launching innovative, category defining products like Birla Cash plus, etc.
c) Research based approach BSLAMC has one of the largest team of research analyst dedicated
to tracking down the best companies to invest in
d) Strong Distributor Delivery Mechanism The Company has developed a 4 -pronged
sales/delivery mechanism to ensure maximum reach and penetration to the end customers.
This mechanism includes Companys direct Channels (branches/online), Independent Financial
Advisors (IFAs), National Distributors (ND) and Banks.
e) Regulator Interface BSLAMC plays a key role in the Association of Mutual Funds in India
(AMFI) with quite a few members of the top management being a part of the AMFI Board. It
has hence ensured that it can discuss any new Industry development from a regulatory
perspective at the initial stages with the Regulator as well as the Industry Association
f) People Management BSLAMC believes in continuously measuring the perception of its
people using a 4-S approach, namely Satisfaction, Say, Stay and Strive, which has enabled it to
garner a workforce committed and aligned to the overall business success.
Job Context:
The job requires handling transactions received by walk in investors and distributors, catering to all
segments. The prerequisites of the role is multitasking by effectively handling transactions and service
requests raised by investors, distributors and Internal stake holders with speed and accuracy.
Co-ordinating for seamless banking of instruments received at the branch to ensure seamless transfer of
funds same day. The role also requires ensuring adherence to regulatory requirements as applicable at
the time of transacting.
The job also requires end to end tracking of transaction received and processed at the branch. End to end
tracking of PMS Transactions received at the branch and ensuring satisfactory resolution of QRI received
within TAT is also required to be carried out.
Key Challenges for the role are as follows:
a) Expectation management including higher TATs of key stake holders, without violating the SOP
and Regulatory guidelines
b) Maximum acceptance of transactions, arranging of deposit of cheques received close to cut off
timings and managing timely handover of transactions on peak volume days
c) Dependency on Third party/timely revert from HO thereby impacting TAT
`
Job Description
4) Principal Accountabilities
(a)Accountability
Transaction processing o Processing of transactions as per regulatory guidelines and within the laid down SOPs including PMS transactions.
Supporting Actions
o Processing KYC applications and reconciling the KYC status and ensuring
collection of pending documents to facilitate completeness of
documentation requirement
o Data enrichment to facilitate transactional convenience and information
dissemination
o Processing KYC applications for customer acquisition
o Scrutinizing PMS applications for account opening and subsequent
servicing of PMS accounts
o To handle transmission cases promptly and with empathy and due
diligence
(b)Accountability
Regulatory Compliance
Supporting Actions
o Display of NAV and addendum as per the guidelines
o Managing DTSM as per the guidelines and SOPs
o Ensuring no regulatory deviation in the branch related to transaction
processing
(c)Accountability
Stakeholder Management
Supporting Actions
o To liaise with Banks, Sales Team and HO from time to time for transaction related activities
o To liaise with Sales / Sales Support to clear any issues related to
transaction processing
o To build a strong relationship with service providers/vendors like RTA,
bankers, courier, etc. at local level
o Servicing IFAs pertaining to branches and MR locations
(d)Accountability
To manage customer queries, requirements and issues
Supporting Actions
o To ensure to tag all interactions happened in the branch appropriately w.
r. t. queries, requirements and issues as well as processing of transmission
claims
o To ensure to maximise queries resolution at the time of raising
o Timely and accurate intimation of TROs to customers to ensure win-
backs.
o To ensure adherence of TAT in case of requirements and issues
o To escalate at various levels in case of possible TAT burst of issue and
requirements tagged
Regards,
HR Team
Employement Category:
Employement Type: Full timeIndustry: Banking / Financial Services
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Branch Operations Executive
Contact Details:
Company: Aditya BirlaLocation(s): Vijayawada, Guntur
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