Digital Analytics Specialist Job in Bangalore @ Bangalore Jobhunterr

Job Description

The Digital Analytics Specialist is responsible for leveraging data and analytics to drive actionable insights, improve marketing efficiency, and support strategic decision-making. The role focuses on managing Customer Data Platforms (CDP), optimizing marketing automation, and delivering business-critical analytics across the product lifecycle. Success requires a combination of execution excellence, cross-functional collaboration, and the ability to navigate a dynamic VUCA (Volatile, Uncertain, Complex, and Ambiguous) work environment. Key Responsibilities: 1. Customer Data Platform (CDP) Management Responsibilities: Oversee the implementation, configuration, and maintenance of CDPs to centralize customer data. Integrate CDP with other systems, such as multiple data sources, CRM, marketing automation tools, and multiple analytics platforms. Ensure data accuracy, consistency, and compliance with privacy regulations (e.g., GDPR, CCPA). Manage customer segmentation to enable personalized marketing and customer experience strategies. 2. Marketing Automation Responsibilities: Design, implement, and optimize marketing automation workflows. Develop audience segmentation strategies for personalized campaigns. Monitor campaign performance and provide insights for continuous improvement. Collaborate with marketing teams to create data-driven customer engagement strategies. 3. Digital Business Analytics Responsibilities: Analyse digital performance metrics across websites, apps, and campaigns. Build and maintain dashboards to track business-critical KPIs. Collaborate with CXOs and HoDs to define and execute analytics use cases. Deliver predictive insights across the full product lifecycle to enhance business outcomes. Work Environment: 100% work from Office. Office is at BLR airport Dynamic environment offering opportunities for growth and innovation Many of the solutions being developed are airport firsts and are not established tech solutions even in larger and more advanced airports across the world Diverse team members with rich domain expertise and industry thought leadership,

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Keyskills:   Data Analytics Marketing Automation Business Analytics Customer Segmentation Compliance Dashboards